Your business website is arguably your most vital resource. It is your 24/7 digital shop window and will be the first interaction that the majority of potential customers will have with your business. So if it doesn’t look the part, loads sluggishly or, most importantly, lack a mobile version then you will be letting custom slip through your fingers.

You can market your business as effectively as you like but if the website customers land on doesn’t cut it then you are just throwing away good money after bad. So what is the solution?

Say hello to WordPress. WordPress is the wildly popular content management system that powers over a quarter of the whole web including some of the world’s biggest names like the New York Times, Forbes, People Magazine and National Geographic. So if it works for them it can work for you right? Here’s why:

1. It’s flexible

Whether you a dog grooming parlour, coffee shop, boutique fashion house or a high-flying legal firm the WordPress content management system (CMS) has the flexibility to give your business exactly what it needs. The possibilities really are just limited by the imagination of the business with bespoke looks, function and style to match what you want from your company all achievable.

2. Great blogging platform

Every modern business needs a blog because it’s the easiest way to communicate the latest company news and product offering to your customer base, so it makes sense to have it in the same place that customers can buy products and contact you. Up to now platforms like Blogger and Tumblr have been popular choices for small business but now it’s time to bring it in-house.

A WordPress-based site allows you to have a dedicated page for your blog which will give voice to your business and also be a source of regular new content for your website – something that Google loves when it comes to SEO. Plus all of the social shares that you receive across Facebook, Twitter, Instagram etc all lead right back to your website bringing potential customers with them.

3. WordPress is open source

What ‘open source’ means is that those that use it are able to contribute to its development, generally by the creation of plugins that perform specific tasks and also the development of best practices. But why does this benefit you if you are hiring a web developer to build your website?

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