10 Email and Content Marketing Tips for Connecting with Customers

Email and content marketing are both well-established strategies for connecting with customers online. Companies in almost every industry can take advantage of this. But you may need to adapt these strategies to your specific needs. Here are some tips from members of the online small business community for leveraging content and email marketing.

Create a content marketing strategy

Your content can only succeed if you have a plan. Some companies just try to create when they come up with new ideas. But Moss Clement offers tips for creating a successful content strategy in this Rocks Digital post.

Learn These Important Content Marketing Terms

If you are new to the world of content marketing, you may come across terms that are new to you. Understanding these will help you make the most of all available advice. In this post from the Content Marketing Institute, Jodi Harris puts together a list of terms marketers should know.

Reverse engineer successful content for guaranteed traffic

Successful content marketing requires several factors to work seamlessly. Sometimes it makes the most sense to start with your end goal and work the other way around. Adam Connell of BloggingWizard takes a closer look at this. You can also view a discussion of the topic on BizSugar.

Design your emails with these best practices

Email marketing isn’t just about the words. Design elements such as graphics, colors, and graphics can also have an impact. Michal Leszczynski lists email design best practices in this GetResponse post.

Consider a marketing agency for your business

If managing emails and content marketing has become too taxing for your team, it may be worth outsourcing. This SEMRush post from Victoria Liaonenka has a step-by-step guide to hiring a marketing agency.

Understand these website performance metrics

As you create your content marketing strategy, your website activity is likely to change. Tracking certain metrics can help you improve your strategy in the long run. In this blog post, Neil Patel explains ten performance metrics that marketers should know.

Keyword Research for Affiliate Marketing

Affiliate marketing can be a perfect source of side income, or even a major revenue stream for content creators. But keyword research is essential to ensure your affiliate content is seen by the most relevant people. Adeshokan Shamsudeen of Cybernaira explains how in this post. And BizSugar members offered additional thoughts here.

Get inspired with these technical writing examples

Technical writing can be tricky for those not used to collecting this kind of information. But you can still turn technical topics into compelling content. This Technical Writer HQ post from Josh Fetcher features eight examples for inspiration.

Write the perfect reminder email

Sometimes your first email isn’t answered right away. The recipient may be busy or not sure how to contact you. So a reminder can come in handy. Shannon Gillespie describes the steps for writing the perfect reminder email in this MeetFox post.

Use the internet to your advantage

The internet can be a huge source of opportunity for entrepreneurs. But it can also cause a lot of distraction. Read this Noobpreneur post from Ivan Widjaya to make the most of these great tools including content and email marketing.

To propose your favorite small business content to be considered for an upcoming community roundup, send your news tips to: sbtips@gmail.com.

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This post 10 Email and Content Marketing Tips for Connecting with Customers was original published at “https://smallbiztrends.com/2022/03/email-content-marketing-tips-connecting-to-customers.html”

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