There are countless technical tools and trends that can influence your digital marketing strategy. From social media to SEO, it’s important to stay on top of the latest methods and platforms. These tips from members of the online small business community can help.
Get ready for the evolution of connectivity
New technology is driving new trends in the way people connect online. This can have far-reaching consequences for companies entering the digital market. Check out thoughts on some of Rachel Strella’s top trends in this Strella Social Media post. Then head over to BizSugar to see what members are saying.
Stay informed in SEO
The rules and strategies used for SEO are constantly evolving. So if you’re stuck in the past, your efforts may not yield the desired results. Get caught up by checking out the resources listed in this Search Engine Journal post from Loren Baker.
Use user-centric testing to improve SEO
To really improve your current SEO strategy, you need to think like one of your website users. Split testing can come in handy here. Learn about the importance of user-centric SEO testing in this Semrush blog post from Brian Moseley.
Follow the Four S’s for Social Media Success
Your company probably already uses social media for marketing. But with so many tools and techniques being promoted online, it can be easy to overcomplicate things. In this SmallBiz Technology post, Hardik Oza discusses some basic concepts that all social media marketers should remember.
Keep etiquette in mind when using social media
Social media is not just about technological trends. It is still a way for people to communicate with each other. So it’s important to keep etiquette in mind. Lisa Sicard from Inspire to Thrive talks about social media etiquette tips here. Check out what BizSugar members think of the post here.
Conduct a social media audit
If your current social media strategy isn’t achieving all of your goals, it’s worth taking a closer look. This is where an audit can come into play. Learn more about social media audits and how to use them for your brand in this Forward Vision Marketing post from Kris Kozamchak.
Find the easiest methods of publishing social media content
Many companies use multiple social media platforms to reach their audience. This can take a large investment of time to post and engage with followers. Fortunately, there are tools available to simplify the process. Adam Connell discusses one option in this blogging wizard post. And BizSugar members also shared comments here.
Monetize your blog using sponsored messaging networks
If you use your blog to make money, you’ve probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time consuming. Sponsored postal networks offer a more efficient solution. Learn more about them in this Platter of Gold post from Elechi Emekobum.
Protect your brand with automated monitoring
As effective as your digital marketing efforts are, your brand may suffer if others discredit your brand online. However, there are tools that can check listings for you so you can respond quickly. Read this Search Engine Watch post by Elizabeth Matsangou to learn more about this topic.
Find the best CRM software for your business
CRM has long been an important tool for businesses. But today there are more specific programs than ever. So you can find software with the exact features your business needs to engage with customers. In this post, Neil Patel offers thoughts on finding the best options.
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This post 10 Ways to Update Your Social Media and SEO Strategies Using New Tech Trends was original published at “https://smallbiztrends.com/2022/06/updating-your-social-media-strategies.html”