11 ways to write a standout job posting

No matter what industry you’re in, if you’re trying to hire someone in today’s job market, there’s a good chance you’ll be faced with fierce competition. With so many companies to compete with, it’s vital to find a way to stand out so that the best talent wants to join your team – and your job posting is the best place to start.

To this end, a panel of members of the Young Entrepreneur Council (YEC) was asked to answer the following question:

“With so many companies hiring right now, it’s critical to find a way to stand out. What’s your top tip for writing a job posting that grabs the attention of job seekers, and why?”

Below are their top recommendations for standing out in a sea of ​​job openings.

1. Highlight your company mission

“For mission-driven companies, emphasize your company’s mission and why it matters. In today’s hiring environment, top candidates have many options, and it’s very attractive to join a company with a mission beyond profit.” ~ Josh Weiss, Reggie

2. Emphasize work-life balance

“Make sure you emphasize work-life balance. Job seekers today have more options than ever. Recent studies have shown that even salary takes a backseat to work-life balance when candidates weigh up opportunities. Offering a remote or hybrid option is one of the best ways to assure potential employees that your company values ​​their time and that you have built a work culture based on respect and trust.” ~ Andrew Powell, learn to win

3. Show off your unique values

“Put your company’s values ​​forward. While different companies can recruit talent, keep in mind that your company has a unique and intrinsic value. Communicate who you are, how people like to work with you and what the expectations are of the person taking on the role.” ~ Alfredo Atanacio, Uassist.ME

4. Keep it fun and show your culture

“I like vacancies that are fun and express the company culture. There are no ‘rules’ for what you write, so you can really get your freak flag flying! Just think of modern GEICO commercials compared to the banal ads of yore that just said, ‘This is our product, here’s the cost, here’s the features.’ The nuts and bolts of the deal you are offering are not important. Show them the mindset of your company!” ~ Jonathan Sparks, Sparks Law

5. Emphasize Opportunities and Resources

“Emphasis your company culture, opportunities and resources. Give them a glimpse of the environment and the team they will become part of. Be sure to share any promotion opportunities and work-life balance you strive for for your employees. Going beyond the position and its responsibilities will help them envision a part of your business and the success they will achieve.” ~ Blair Thomas, eMerchantBroker

6. Set clear expectations in advance

“To write a vacancy that stands out and attracts the right candidates, you have to be very clear and specific about what you want. Don’t use buzzwords and expressions like “keyword ninja” as this will come across as unprofessional and won’t tell candidates exactly what you want. By setting clear expectations from the start, you can be sure that you are hiring the right person.” ~ Stephanie Wells, formidable shapes

7. Help Them Visualize a Day at Work

“Create your job posting to help candidates visualize a typical work day. For example, instead of writing something like “looking for a content writer whose role would be to…”, you could say, “Your job as a content writer at X will be to… You are responsible for …” This will help them visualize themselves in the role and understand if they are right for the job.” ~ Thomas Griffin, Optin Monster

8. Add Relevant Key Phrases

“To create an optimized job listing, make sure you include relevant keywords and key phrases that your target audience is sure to use in their search. This makes it easy for them to find your vacancy so they can apply and become a potential candidate.” ~ Jared Atchison, WP Forms

9. Let your personality shine through

“If you want to get the most out of your next vacancy, let your personality shine. We’ve all seen cool job postings that are boring and have no real motivation or personality. When applicants feel like there’s a real person on the other side of the keyboard, they’re more likely to respond in a friendly and approachable way.” ~John Turner, SeedProd LLC

10. Add contact details of a real person

“Give people a way to connect with a real person. While this can cause one of your email accounts to be flooded with emails, this approach can be very effective. It’s important to have a human to talk to, and incorporating this into your job posting can help you stand out from the competition. In addition, it can also help to make the process less automated and more humanized.” ~ Syed Balkhi, WP Beginner

11. Define specific requirements and qualifications

“The best way to write a job posting that grabs the attention of job seekers is to make sure you’re specific about what you’re looking for and how the position will fit your company. You can also include a clear list of qualifications and requirements to attract the right candidates.” ~ Kristin Kimberly Marquet, Marquet Media, LLC

Image: Depositphotos


This post 11 ways to write a standout job posting was original published at “https://smallbiztrends.com/2022/04/writing-an-attention-grabbing-job-post.html”

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