12 Tips to Effectively Differentiate Your Social Media Content Across Platforms

Having more than one social media account for your brand can mean reaching more people, but it doesn’t mean businesses can just post the same content on every platform. If you want to increase your audience, it’s important to differentiate your content across different accounts while still making sure everything feels cohesive and consistent.

To help you with this, 12 members of the Young Entrepreneur Council (YEC) are considering the following question:

“If your business has more than one social media account, posting the same content to each account is not enough if you want to increase your audience. What’s one tip you have for differentiating your content across your social media accounts while still making sure everything feels unified?”

This is what they recommend you do.

1. Know your audience

“Know who your audiences are on each platform and start developing a media plan with content specifically tailored to each channel. Just because one type of content performs well on YouTube doesn’t mean it will translate well to Instagram. Research and understand your audience and the capabilities of each platform, then deduce your social media strategy from that information.” ~ John Hall, Calendar

2. Stay on message

“Staying with the message is key to the success of an ad campaign. You can adapt a message with the same information in a different way for different platforms. With branding you create a consistent look that is recognizable when you move from one platform to another.” ~ Joe Morgan, Joe’s Datacenter, LLC

3. Vary how you ask for engagement

“One strategy we use to differentiate content on our social media accounts is how we engage our audience. We invite visitors to comment on our Facebook videos and tell us about their experiences. On Twitter, we encourage our followers to use our branded hashtag to share their thoughts. These different communication strategies lead to unique forms of engagement.” ~John Brackett, Smash Balloon LLC

4. Spread Messages

“Unless we have a campaign that calls for a unified presence, or a timely message that we believe is valuable across all channels, diversifying messaging and content across pages is critical; otherwise it’s the same joke at five different parties. Understand how your unique audiences vary by channel, what tone and perspective are best for them, then spread the messages appropriately.” ~ Rong Zhang, Hirect

5. Focus on connection in different ways

“On one of my accounts, I focus on my personal experiences and am more vulnerable with the copy and content. I share life experiences and pictures of myself in the past and present. I also share photos of my family and friends. On the other hand, it is more technical and informative content about how others can find more help or take action steps towards goals. Both fulfill the purpose of connection.” ~ Givelle Lamano, law firm Lamano

6. Create Effective CTAs

“Focus on the differences in call to action (CTAs) across each platform. For example, sharing polls and quizzes on Facebook will not be nearly as effective as on Instagram, the platform on which they are often used. Likewise, encouraging followers to use a branded hashtag to share their thoughts is most helpful on Twitter. Use each of these CTAs where they see the most engagement.” ~ Blair Thomas, eMerchantBroker

7. Be mindful of word count

“Keep in mind the word count to differentiate your content on social media accounts. For example, you need to be able to convey the same message in Twitter’s 280 characters and Instagram’s 2200 characters. It’s also important to use the right tone for the platform you are on. Instagram is known to have more restrictions than Twitter when it comes to uncensored captions and posts.” ~ Jared Atchison, WP Forms

8. Develop a brand identity

“To help you create content that will be shared across your social media channels, here are some tips for creating a unified message. Pick a topic you want to focus on and make sure it’s featured in all content. Use the same tone and vote on all your platforms. Make sure the call-to-action is consistent across all your channels. And keep the same fonts, colors and images on every platform.” ~ Kristin Kimberly Marquet, Marquet Media, LLC

9. Modify content based on audience requirements

“Customize your content to meet specific requirements and audience requirements for each of the individual platforms. When you post something on Pinterest, you convert the content into an infographic. Make sure to turn it into an interesting video on TikTok. Make it a short but engaging tweet on Twitter. Plus, know when it’s the right time to post on any platform.” ~ Candice Georgiadis, Digital Day

10. Align with each platform’s strengths

“Think about the strengths of each platform and create content that is unique to each platform. Use a similar voice and tone, and ensure similar visuals across all platforms. Differentiate your content by tailoring it to each platform. For example, you can share shorter, smoother updates on Twitter and longer, more in-depth content on your blog.” ~ Blair Williams, Member Press

11. Use a design tool to resize content

“An easy tip you can follow is to use a design tool like Canva to quickly resize your content for different social platforms. You can create an image or a GIF with a specific dimension and modify it to match the optimal dimensions for different social networks. Then you can make a few adjustments and have a unified message that is still optimized for all your social profiles. ~ Syed Balkhi, WP Beginner

12. Use surveys and public feedback

“If you want to make your content a little different on different social media platforms, ask your audience to share their preferences through surveys and feedback forms. Every social media ecosystem is a little different. The more you know about users on each platform, the easier it is to create content and offers for these channels.” ~John Turner, SeedProd LLC

Image: Depositphotos


This post 12 Tips to Effectively Differentiate Your Social Media Content Across Platforms was original published at “https://smallbiztrends.com/2022/04/tips-to-differentiate-your-social-media-content-across-platforms.html”

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