14 Referral Software Tools That Drive Sales

As an entrepreneur you want to keep your customers happy. That’s because satisfied customers are also your company’s advocates. One way you can use existing customers to grow your business is by choosing the best referral marketing tools.

What is Referral Marketing Software?

Despite all their advantages, referral programs have several moving parts. You need to track each referral, find out which customers have brought you the most leads, and analyze the value of each referral. This is where a referral tracking software can make it easier for you.

Some of the best small business affiliate programs automatically track every customer referral, give instant rewards, and provide data to fine-tune your referral program.

Why you should consider referral program software for your business

The biggest advantage of using software for the whole referral process is that it is seamless and less time consuming.

Let’s take a closer look at all the benefits of using an automated referral program tool.

Manage campaigns with multiple referral programs: Segmenting customers for each marketing push is an effective way to generate optimal value. This also applies to word of mouth. With a good software tool, you can create and manage multiple marketing campaigns to achieve the desired results.

Track and involve the entire journey: Most software tools come equipped with third-party integrations such as CRM and email automation. This seamless integration can help you track the entire referral journey.

Detailed data analysis: No company wants to spend precious time digging up data and analyzing it to draw conclusions. Still, data is valuable and it’s important to evaluate it to design an effective marketing program. Fortunately, the software tools come with features to track the referral program’s performance.

Easy to set up and run: Another advantage of software programs is simplicity. The platform is designed to make it easier for you to create your campaigns and manage everything.

How to Choose the Best Referral Marketing Program Software

As word of mouth gains traction, a number of software tools have emerged to help businesses get the most out of their referral marketing strategy. While it’s great to have choices, it can also be confusing.

Here are five things to look for in a referral marketing solution:

Industry specific solutions: Every industry has its specific business needs. For example, an e-commerce company will approach referral marketing differently than a financial services company. It therefore makes sense to ensure that the software tool can meet the specific needs of your business and help you get reliable referrals. The software tool you choose should be able to let you do this. Customer Support: As a small business owner, you don’t have the resources or budget to do it all on your own. Therefore, you should contact a partner who can provide customer service quickly. Omnichannel Support: Before purchasing the program, ensure that it is supported on the marketing channels that are part of your promotional strategy. Scalability: Dependent on the success of your efforts, you may want to create more campaigns. In order to do this, it is important to check whether the tool you are going for has the capacity and scalability.

14 Best Referral Software Tools

Now that we understand the importance of selecting the right referral tool, let’s take a look at some of the options.

1.Reference Rock

Referral Rock is popular with e-commerce businesses. The referral software is designed to improve qualified leads and comes with a host of features such as targeted email campaigns, customizable designs, and customer support.

Pricing: Referral Rock has a free trial. The plans start at $200 per month.

2.Reference Candy

If you’re still figuring out how referral marketing works, Referral Candy is a great platform to try. It is easy to set up and comes with features that can help online stores boost sales. Some features worth mentioning include third-party integrations with Magento, Shopify, and more, engagement tracking, template pages, and email support.

Pricing: Referral Candy comes with a 30-day free trial. Plans start at $49 per month.


Ambassador brings several functions together to provide a one-stop-shop solution. You can use this referral software to run affiliate, influencer and affiliate programs. Some of the key features include multi-language support, brand experience, multi-campaign capabilities, and easy integration.

Pricing: Ambassador requires interested businesses to schedule a pricing demo.

4.Invitation Box

Invite Box is another easy-to-use referral software designed for businesses that want to get started quickly. They have three referral programs on offer. Some interesting features include analytics, social media integration, and third-party integrations.

Pricing: Invite Box has a 2 week free trial. Plans start at $29 per month.

5. Reference Factory:

With over 1,000 referral program templates, Referral Factory is designed to support all types of businesses. The templates make it easier for small businesses to design their own campaigns without the need for a developer. Other features include a flexible API, multiple integrations, and a host of communication tools.

Pricing: Referral Factory has a 15-day free trial. Plans start at $75 per month.


Extole is best suited for large-scale enterprises. It comes with a number of useful features designed to make running an affiliate program easy. Some of these features include language localization, extensive targeting features, and detailed reporting. The best thing about Extole is that it has specific packages for retail, financial services and B2B companies.

Pricing: Extole asks interested companies to request a quote.

7.Friend buy

If you are a growth marketer, you should consider Friendbuy. Friendbuy is designed to help marketers create campaigns, run A/B testing, and track results. It offers a strong referral platform. Another key feature is its robust algorithms for flexible reward and fraud detection.

Pricing: A 30-day free trial is available. Plans start at $99 per month.


Refersion is best known for its tracking features. Other features include automation, partner management, content management, and social sharing. It also has strong third-party integration with WooCommerce and Shopify.

Pricing: It comes with a 14-day free trial. Plans start at $89 per month.

9. Brilliant References

Genius Referrals focuses on customization. The referral marketing software allows marketers to customize their programs in just minutes. Some key features include third-party integration with PayPal and MailChimp, tracking, and support within 24 hours.

Pricing: Free 30-day trial. Plans start at $49 per month.


If you’re looking to scale your referral marketing programs to run multiple campaigns at once, you should consider Amplifinity. It is integrated with Salesforce, which helps automate the whole process. Another important feature is the data collection and analysis capabilities.

Pricing: Businesses should schedule a demo for a quote.

11.Notify me

More than 300 brands today use Mention Me for referencing programs. One of the biggest factors behind its success is the name sharing feature that allows users to capture real-time conversations. Other features include A/B testing, a comprehensive reporting dashboard, and email support.

Pricing: Mention Me requires businesses to request a quote.

12.Post Affiliate Pro

Post Affiliate Pro offers a complete range of features all designed to run the entire referral program for you. It allows users to build one or more campaigns simultaneously and track performance throughout the process. What’s also great about this referral program software is that it offers exceptional customer service.

Pricing: A free trial is available. Plans start at $97 per month.


As the name suggests, SaaSquatch is specifically designed for SaaS businesses. It is a cloud-based referral program platform that comes with a number of useful features. Some of these include built-in analytics tools, extensive reporting, and easy implementation.

Pricing: A 30-day free trial is available. Plans start at $1,750 per month.


Influtive is another referral marketing software that comes with a range of engagement products. Other features include third-party integration and a personalized feed.

Pricing: Subscriptions start at $1,499 per month.

What is the best referral program software?

The best referral campaign software is Referral Candy. It has a free trial to get started and some of the best features to run successful referral marketing programs.

How do you start a referral program?

Starting your own referral program may sound like an exciting plan, but it takes preparation. Here are some steps to follow to start your customer referral programs:

Set Your Goals: This may seem simple, but setting your goals is an important step that you should not skip. List reference sources: The next step is to create a list of loyal customers who can be your company’s advocates. Set a budget: How much you should spend on an affiliate program depends on the value of the referral. Go for a trial first: If this is new to you, opt for a trial to explore the customer referral program. Based on your experience, you can buy a subscription that suits your business.

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This post 14 Referral Software Tools That Drive Sales was original published at “https://smallbiztrends.com/2022/03/referral-software.html”

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