This article was originally published on Cannabis & Tech Today and appears here with permission.
Celebrities and cannabis go together like Snoop Dogg and weed memes. Who will shake up the world of cannabis in 2022? Cannabis & Tech Today spoke to some notable personalities over the past year and these are 7 celebs you’ll want to keep an eye on.
Record producer, actor, DJ, legendary MC and longstanding cannabis advocate. Redman has incorporated cannabis into his art and lifestyle and is now helping others safely use drugs through his work with the FEC-approved National Cannabis Party. Redman’s passion for cannabis drove him to become a licensed patient counselor at Oaksterdam University in Oakland, California.
“It fascinates me how far we have come with this plant, as I only smoke it for recreational use. I just knew it was it for me when I first started smoking. I can’t just say I smoked it and I knew it would be legalized one day, or I knew it would be at this level because nobody knew it would be at this level, a billion dollar industry. But I can honestly say that when guys like us started smoking it and when we started putting it on the front line, like Richard Lee and all the other greats who put it on the front line, we were on the right track.
“Overall, I felt like I made a great choice in my life by dealing with this cannabis plant, because cannabis brings people together. Because of the music, while everyone was talking about being a gangster… we just stuck with the talk about marijuana, what it brings, the [fun] it brings.”
CEO of Simply Pure Dispensary and the first African-American woman to own a pharmacy in Colorado. Her accolades include serving as a Navy veteran, a former political manager, a former member of President Obama’s National Finance Committee, and now a cannabis entrepreneur. James uses her years of experience in the cannabis industry to advise female entrepreneurs.
“Women are always taught, you know, don’t promote yourself, don’t be big on yourself, but the rest of the world will. And I think a lot of times we don’t get positions, or we don’t get funded, or we don’t get the salary we wanted because we play so people don’t feel bad around us. If you graduated from Harvard, girl, talk about that! Use words like ‘was in charge of’, the power words behind it, instead of ‘I was a team member’. We really need to put more power behind what we do.”
An influential rapper with 16 albums under his belt, Berner has become a household name not only through his music, but also through his cannabis empire. Berner is the founder and CEO of the international cannabis brand COOKIES, which regularly collaborates with renowned musicians to produce unique, award-winning strains.
“You see a lot of artists coming out with spice right now and they don’t have any real lineage from what they’re putting out. What is the voltage? The reason my eyes look the way they do is that I’m on a crazy hunt right now. We smoke 30 different pots and try to select the next flavor for our menu.”
“And so there’s a lot of work that goes into it and I think if music and cannabis are well combined, it can be powerful. But if it’s like, “Hey, I’m an artist and I’m going to rap about weed, put my name on it.” It’s not that powerful. Music brings people together.”
“Cannabis brings people together. You make music with a purpose and we grow cannabis with a purpose. So it’s like, if we all put our hearts into it, I’m working with people who put their hearts in their shit. You know what I mean? So that’s how I work.”
Co-founder of the Last Prisoner Project (LPP), a non-profit organization fighting to free every prisoner from the war on drugs. DeAngelo also co-founded Harborside, a vertically integrated legal cannabis company in California. Here he reflects on what he has learned from today’s social justice activists fighting for change in the current climate.
“What has happened to these activists in recent years is that I realized how much we have in common and how much my privilege has protected me in that same profession where everyone else didn’t have that protection.”
“It really opened my mind. We have always had this commitment to free our brothers and sisters in prison. It didn’t matter what skin color you were, we always had that dedication. But what I’ve learned from these activists is that it’s not enough to have commitment.”
“You have to have the law, the power of the law behind some of this. Until it is imposed that we create equality, until it is imposed that we create ownership, our job is not done. That’s why I don’t only donate with Last Prisoner Project, but also a certain part of my time to social equality, because [we have a] moral imperative. I really feel it in every cell of my being – that moral imperative.”
Australian comedian, actor and the creative mind behind the cult classic TV show Wilfred, which portrays a man’s unusual friendship with his dog Wilfred (played by Gann). His cannabis business was inspired by his television character.
Here, Gann explains the rationale behind his marketing campaign, which included a series of videos showing Wilfred on a journey through space, acting as a cannabis “Johnny Appleseed”, planting cannabis seeds on a distant planet.
“I have been an ancient astronaut theorist for many years, it has been a very great passion of mine. One of the things I discovered in my love of cannabis and love of the ancient astronaut theory was that I discovered this African tribe called the Dogon tribe… and their story of the history of mankind was that we were brought here and designed and created, and that these extraterrestrials came from the Sirius star system and that they brought cannabis to Earth as a gift for humanity to develop their consciousness.”
American football player and winner of the Heisman trophy when he was only 21 years old.
He is arguably one of the best football players of our time. Due to the physical pain and mental strain that came with decades of intense training and play, Williams sought relief from medical marijuana at a time when the general public was still quite conservative about the plant.
“It’s interesting, the stigma was such that people assumed I was a reveler or a lazy pothead, but the truth is that cannabis helped me heal. At that time I did not understand this. There weren’t that many people talking about medical marijuana, but I felt like consuming cannabis really added to my life. On the football field, it has helped me to recover.”
“There is something physical, emotional, mental and in some ways even spiritual. Because [being] being a professional athlete especially a professional football player is quite difficult. But the truth is, we all experience things in our lives. I don’t know if it’s human nature or something, but it seems like the only way we really grow, evolve and transform is by going through a traumatic crisis or experience.”
“During football I started to realize that if I want to put my body in this kind of intensity, I also have to think about healing at that same level of intensity. After the training I went home and my body ached, and my ritual of rolling a joint and smoking a joint or two at night really helped my body recover, but more importantly, it helped my mind and spirit recover.”
Award-winning journalist, public speaker, institutional investor, advocate and now director and partner at Entourage Effect Capital. Sanchez has shared her insights on CNBC, Fox, CNN, Forbes, Entrepreneur and Fortune. In this excerpt she shares her knowledge about impact investing, investing in a company that promotes positive environmental or social benefits.
“I think the cannabis industry in general is an impact investment. I mean, the cannabis industry creates about 10,000 new jobs every month. It is one of the fastest growing job sectors in the US. The cannabis industry also has a lot of environmental components, such as hemp bioremediation, the ability to recycle.”
“There is a small global shock to the plastic supply right now. Hemp can be used instead of plastic in some cases, so I think there are actually a lot of reasons to invest in cannabis as an impact investment… I usually think that if there is a big problem needs to be solved such as bioremediation an issue with toxicity in farmlands Or opioids people who become too addicted Or people wanting to switch from alcohol to something healthier for them with no hangover or calories those are big problems and if you have a If you solve a big problem, you can usually get a big payout, so from that perspective, why wouldn’t you want to have an impact investment in your portfolio?”
This post 7 Highly Influential Cannabis Celebrities To Watch In 2022 was original published at “https://www.benzinga.com/markets/cannabis/22/04/26878056/ctt-7-highly-influential-cannabis-celebrities-to-watch-in-2022”