Amazon’s Prime Day 2022 has been announced for July 12-13 and it will be a great time for small businesses and entrepreneurs to get great deals on items they may need.
Amazon announces Prime Day 2022 for July 12-13
The two-day savings event will also provide plenty of opportunities for Amazon Affiliate Associates, as customers will be able to purchase products from even more top national brands and third-party sellers than last year’s Prime Day. New deals, including fashion and electronics to toys and home decor, will go live during the 48-hour period, plus there will be even more savings on products in categories such as Customer’s Most Loved, Internet Famous and a selection of Climate Promise Friendly products.
‘Never been easier’ to shop and save
Prime Day officially begins on July 12 at 3:00 a.m. EDT and is available to Amazon Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, Netherlands, Portugal, Singapore, Spain, UK and United States. For the first time, Poland and Sweden are also included. Later in the summer, Prime Day deal events will also be held in India, Saudi Arabia, the United Arab Emirates and Egypt.
Amazon Prime Vice President Jamil Ghani said: “With the small business and national brands our members love and trust, we are excited to bring some of our best Prime Day deals yet to even more customers across the world. This year, we’re making it easy for members to find the best deals, from personalized deal recommendations to Alexa reminders. It’s never been easier for Prime members to shop, save and get the most out of Prime Day to catch up.”
Top Tips for Amazon Partners
Amazon has published a list of tips for Amazon Affiliate Associates to help you prepare for Prime Day. The list includes planning advice, such as creating a one-page Prime Day Hub for all your Prime Day recommendations. Drive traffic to your Hub using links or hashtags in your online content.
They also recommend that you promote Amazon Prime memberships to your followers as they need the membership to take advantage of all Prime Day deals. There is a monetary incentive and affiliates earn a $3 commission for each free trial signup. You can also earn from eligible purchases that customers add to their cart within 24 hours of clicking your links to Amazon (as long as they actually complete the purchase within 89 days).
Another recommendation is to create a social buzz around your Prime Day Hub long before the event itself. You should highlight the most important details of your products in the days and weeks leading up to Prime Day and use social tools like Highlights, countdown clocks, and polls to engage your audience. You can also create an opt-in Prime Day email list, with reminders and real-time updates to your followers.
Once Prime Day kicks off, you’ll be able to send real-time updates via email and social media during the event to highlight the savings and high discounts available worldwide.
Remember to only link to your site or your Hub, and no Affiliate links should be posted in paid social ads or emails as you will not be credited for those sales.
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