Amazon to acquire iRobot in $1.7 billion cash deal TechCrunch

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The TechCrunch Top 3

Double “Ring” Ceremony: The relationship between Amazon and iRobot took it to the next level today when the couple announced they were getting married, Brian reports. The robot vacuum that maps your home now takes on a whole new meaning. Double the layoffs: Natasha M noticed a trend in start-up layoffs—that certain companies were making multiple announcements in quick succession—and got to work. She outlines what this means and why it is disturbing. Double entertainment: a pair-up also takes place in the streaming world. Fans of HBO Max and Discovery+ can cheer for the merging of these services sometime next year, Ivan writes.

Startups and VC

Sparking interest in electricity: Beacon Power received a shock of new capital to improve access to electricity for sub-Saharan African cities, Tage writes. Fabrication: Internet privacy company DuckDuckGo and Microsoft now have friendlier terms following a policy change that now includes third-party Microsoft tracking scripts, Natasha L reports. Billion dollar milestone: move to TechCrunch+, Alex investigates Databricks’ news that it has reached an annual run rate of $1 billion and what that means for its valuation. Magnetic attraction: A new round of capital has exploded Zenno Astronautics with its technology aimed at moving spacecraft using electromagnets, Aria writes. It gets personal: Kenya’s shift to protecting personal data will have some implications for the startup. annie outlines what they might be. More alien action: LiveEO has secured some new funding to further develop its big data approach to make raw geospatial data captured by satellites more useful, Ingrid reports.

How do you conduct growth marketing during a recession?

Yellow bird carries an anvil.  growth marketing during a recession

Image Credit: Mihaela Rosu/Getty Images

Last month, US Treasury Secretary Janet Yellen said the economy is “in a transition period” because “we have a very strong labor market. If you create almost 400,000 jobs a month, it’s not a recession.”

Today we learned that the US added 528,000 new jobs last month and the unemployment rate fell to 3.5%, but for many people in tech this is a distinction without difference: according to, 467 startups have the 64,518 employees so far in 2022.

Marketing can’t cure everything that’s wrong with a business, but it’s the easiest channel to make iterative changes that deliver immediate results.

In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “reforecast, prioritize, and refine” strategies to move key growth metrics like ARPU and LTV.

Using multiple examples, he shares a few ways companies can project revenue over shorter time intervals, along with exercises to fine-tune their marketing stack.

“If new channels and big experiments were in the picture, it’s probably best to hold them off until markets recover,” he advises.

(TechCrunch+ is our membership program that helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

Elon Musk vs. Twitter, part 1.254: Twitter got a little snarky, says Ivan, in his response to Elon Musk’s counter complaint. It doesn’t do it justice for me to explain it all – it’s better if you take it all in yourself. Speaking of Twitter, Bag reports that the social media giant has fixed an annoying little security bug. A seat at the table: India doesn’t want to be locked out of M&A deals, so it has drafted a number of antitrust proposals to align the country with other regions, manish writes. We’re all “Super”: Well, at least under a hundred. That’s how many influencers get a taste of Meta’s new live streaming platform, Super, Aisha reports. Dizzy: Rebecca discusses five takeaways from Tesla’s Cyber ​​Roundup, otherwise known as the annual shareholder meeting. Unfortunately, some attendees got blisters from their boots.
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