Content creation technology that increases productivity

With 2022 in full swing, it is imperative to ensure your business operates as efficiently and flexibly as possible through resource cost management and increased production. If you’re in the creative industry, you need equipment and resources that guarantee top performance, scalability and reliability to keep innovating.

To meet the growing demands of the creative industries, Western Digital has a range of solutions that will help your business improve productivity and efficiency.

Each of Western Digital’s brand portfolios is purpose-built to provide professionals across all industries with a wide range of solutions for all their digital storage needs. Below are some great options that help you create, edit, share, and archive your business-critical content with ease and peace of mind.

SanDisk Professional Portfolio

Everyone from small businesses to professionals, freelancers and influencers creates large volumes of digital content. More than ever, it is critical to be able to edit, share and archive this content efficiently and reliably. Western Digital’s SanDisk Professional portfolio addresses these issues with a modular and scalable set of tools that don’t skimp on performance.

SanDisk Content Creation Technology That Boosts Productivity

Whatever stage of your workflow process you’re at, this portfolio has powerful portable SSDs up to 144TB desktop RAID configurations that provide superior capacity and faster data transfers so you can quickly manage and store important projects. For creative professionals such as architects, cinematographers, and photographers, SanDisk Professional provides premium, professional storage solutions designed to flow with you, scalable to expand for any level of production, and the durability to protect your content that matters most.

The portfolio offers you everything from high-performance memory cards, card readers and docking stations to ultra-rugged portable drives, enterprise-class desktop drives and enterprise-class portable RAID (Redundant Array of Independent Disks) drives.

SanDisk Professional Products at a Glance

Whether you work in a digital production company, outdoors or are a freelancing digital nomad, powerful card readers are a must in today’s digital ecosystem. The ability to read and transfer your content quickly and reliably is crucial for an optimal workflow.

SanDisk Professional gives you multiple card reader options to address workloads of all sizes. If your team of photographers uses different cards, the PRO-READER Multi-Card reader allows you to manage the contents of Compact Flash (CF) cards, SD cards or microSD cards, eliminating the need to purchase different readers .

On the other hand, if you’re a solopreneur/freelancer or a standard format company, it makes sense to buy single format readers. In that case, you can use the PRO-READER CFexpress and the PRO-READER CFast devices. And with super-fast USB-C transfer speeds of 10 Gbps, they make it easy to load large 4K and even 8K content from your cards.

What about a docking solution that brings together the tools for digital professionals in one place? The PRO-DOCK 4 Thunderbolt 3 reader docking station comes with four (4) PRO-READER slots for simultaneous card issuance sold separately from the cards and readers, allowing you to customize the setup to meet your unique needs. You can also connect displays, charge phones, and daisy-chain additional Thunderbolt 3 devices. The PRO-DOCK 4 device brings these devices along with additional connectivity along with a single cable to your computer’s Thunderbolt 3 port. This means simultaneous media offload without interrupting your workflow when transferring Terabytes of content.

Ultra-rugged portable drives

High volume content can now be created on the smallest devices. Starting with smartphones that can film 8K ​​content to cameras that scan items and locations for 3D rendering, there are now more options than ever. And for creators creating this content, that means having robust, portable storage designed with security in mind that they can take with them wherever they go.

You can start your journey to portable storage with the affordable G-DRIVE ArmorATD and G-DRIVE SSD drives.

Rugged portability is a must for all makers working on location. If you’re filming sporting events and action adventures, the G-DRIVE ArmorATD is just what you need. The G-DRIVE ArmorATD helps protect your photos, footage and files from accidental drops with a high-quality aluminum housing, internal shock absorbers and an easy-to-grip rubber bumper for durability you can rely on. The G-DRIVE SSD starts at 500 GB and goes up to 4 TB. With 4 TB of storage space, you can film up to 12 hours of 4K and you still have some space left.

The G-DRIVE PRO SSD gives you 500GB to 2TB of storage space. And it helps protect your data with shockproof storage in a durable case with drop protection up to 3 meters, a 1000lb compression strength, and it’s designed with carefully selected components to withstand the rigors of travel. With the drive, you can edit multi-stream 8K images at full frame rate, quickly render VR projects and experience them in full resolution wherever you are.

What if you want to protect your content with additional security features? For accountants, healthcare professionals, security specialists, and even makers, the G-DRIVE ArmorLock SSD provides up to 4TB of high-performance data storage packed with security features. Use the companion app to unlock and control who can access your drive – no password required.

It is built with 256-bit AES-XTS hardware encryption and NIST P-256 elliptic curve-based key management. It means you can protect your data without sacrificing speed. Another great feature is that it automatically locks the drive when it is ejected, making all content inaccessible.

When you get back to the office, SanDisk Professional also has six enterprise-class desktop storage options that offer anywhere from 4 TB to 144 TB for reliably backing up, editing, and archiving massive amounts of content.

Pro desktop drives

Digital content is being created at breakneck speed by individuals and professionals, as well as the smallest companies and large corporations. And the best place for this content is on local drives, even if you have cloud storage.

For creators and small businesses just starting out, the G-DRIVE with USB-C connectivity and G-DRIVE PRO with Thunderbolt 3 connectivity can start at 4 TB and give you up to 18 TB of enterprise-class hard drive storage. If you think 18TB might be a bit much, keep in mind that 4K is becoming the standard for creators producing high-quality content. So 18TB can go in an instant these days, especially if you’re capturing the 8K content without really thinking about it.

The G-RAID 2 takes it to the next level, giving you up to 36 TB of storage space and can be daisy-chained with up to five additional devices. This means you can stay connected to multiple drives, 4K displays and more with just one connection to your computer.

Architectural and design firms as well as full production companies can take the next level of SanDisk Professional desktop drives. Whether for archiving or temporary storage, G-RAID SHUTTLE 4 AND G-RAID SHUTTLE 8 provide you with 72TB to 144TB respectively. The enterprise-class Ultrastar hard drives inside mean you have a comprehensive solution capable of meeting virtually all your storage needs for demanding project workflows on location and in the studio. The Ultrastar drives give you 8 TB to 10 TB of storage with multiple interfaces, security and sector format.

Bottom Line

The less time you spend worrying about the capabilities of your technology, the more time you’ll have to unleash your creativity. The technology you use should work seamlessly without thinking about it so you can be your most creative. This means you can quickly and efficiently store, archive and access all your creations, wherever you are. Discover the latest storage options at

Note: 1 GB – 1 billion bytes and 1 TB = 1 trillion bytes and is based on RAID 0 mode. Actual user capacity may vary.

Image: Depositphotos

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