It pays to keep customers informed, especially when the competition is increasing. One way to keep customers engaged is by sending them newsletters. For businesses interested in driving traffic to their website, using a customer email list is a simple yet effective solution.
Can you create a newsletter in Canva?
Not all companies have the skills or small teams to create their newsletters. That’s why many of them depend on Canva. But what is Canva? It is a free online tool that comes with a host of themes and features to help businesses design their newsletters their way.
Is it free to create a newsletter in Canva?
Canva’s online editor is a powerful creative tool to create professional email marketing newsletters. And it’s available for free, which makes it convenient for most small business owners. If you are looking for an integrated tool, you can opt for Canva Pro, which is a paid option.
Benefits of using Canva for your email marketing campaigns
It takes time and resources to build a well-defined digital marketing strategy. Every element, including email marketing, should be designed to excite your audience. This is where Canva comes in handy as a tool.
Let’s look at some of the benefits of using Canva for your email marketing campaigns:Create brand-consistent emails: As a business owner, you want your messages to be memorable. That’s why it’s important to stay consistent in your branding. Canva lets you choose your brand colors, fonts, and logos to create and download designs that match your brand. Collaborate seamlessly with your team: Another benefit of using Canva is that your designs are stored in the cloud. This makes it easier for multiple team members to work on the newsletter at the same time. Once registered, you can access your designs from any device. Customize your newsletter design: Canva’s media library contains millions of high-resolution images, icons, and illustrations in a variety of categories. All this makes it easier for you to customize your newsletter design. Save time and resources: Canva is a simple, easy-to-use tool and makes it easier for you to design newsletters in a very short time.
How to Create a Newsletter in Canva
Creating newsletters with your own images or stock photos takes very little time on Canva. You can design the newsletter to share updates on your social media accounts or upcoming events with a clear call to action.
Let’s take a look at the steps to create your own newsletter in Canva.
1. Open canvas
Go to your Canva account. Type Newsletter in the search bar to get started.
2. Choose a template
In Canva’s template library, you’ll find several options to choose from. Use the right keywords to find options that work best for your business newsletter. Once you find the right template, click on it and start designing.
3. Refine your design
You get access to some key elements such as clip art, graphics, and free images on Canva. Use the drag and drop tool to refine your design.
4. Add your own branding
Add branding elements to customize your newsletter. For example, you can upload images and eye-catching icons that reflect your brand.
5. Create Captivating Text
Good design is only half of what makes a newsletter effective. You should also pay attention to the content. Consider adding an interesting subject line and email header to attract your audience.
Send a Canva newsletter in email
Once you’ve added the brand colors and photos and are happy with the result, you’re ready to send the newsletter to your customers. Let’s take a look at the steps to send a newsletter by email:Save your template: The first thing to do is save your custom newsletter. Click on Share: At the top right you will find the Share option. Once you click on it, you can download the file. Embed the file: Finally, embed the file in your email and hit send.
Using Canva Pro to Create a Newsletter in Canva
If you are interested in more advanced features, you should try Canva Pro. On Canva Pro, you can access more features and options to improve your newsletter design. To give an example, Pro offers over 100 million premium stock photos, videos and graphics.
Another advantage is the extra storage space. Compared to the 5 GB of cloud storage you get on the free version, Pro offers 100 GB of space.
Newsletter Template Options
With several options available, it can get tricky to choose the right newsletter templates. Let’s look at some examples of newsletters that might work best for your business.
Brown Minimalist Fashion Email Newsletter
If you want to include many products in your newsletter, consider this an option. The Brown Minimalist Fashion email newsletter has a clean layout, making it easier for you to communicate a lot of information without polluting the email.
Brown breakfast email newsletter
If you’re a lifestyle brand, this template works best for highlighting visuals. With its minimal text, the image remains prominent and grabs the attention of the recipient.
Ivory Gold Modern Line Art Jewelry Collection Sale Email Newsletter
If you have a simple, clear message to shine through, you need a template that allows you to do just that. This template challenges you to keep your message short and relevant.
Blue and White Minimalist Class Newsletter
Sometimes you may want to add more than one call to action, this template can help you with that. The layout is designed to ensure that your audience doesn’t get confused when they click the call-to-action buttons.
Retro Classroom Newsletter Templates
If you’re looking for a fun template that combines bright colors with catchy fonts, you should consider this template tool for your classroom.
June Real Estate Newsletter Digital Template
If you want to create a more personalized newsletter, this template can come in handy. Allows you to add up to 4 personal photos, logos and more.
Canva Email Marketing and Newsletter Tips
When it comes to email marketing services in general and newsletters in particular, it’s important to keep a few things in mind. Here are some helpful tips.Choose the right layout: A great layout works for your content. So when choosing, keep in mind the amount of text you want to include in your newsletter. If there is a lot of text, consider choosing a minimalist design that will make your newsletter more readable. Creative use of images: Images make your newsletter memorable. Add an eye-catching visual that entices your audience to keep reading your email. Highlight your call to action: The goal of any newsletter is to prod your audience to take an action. So it’s important to use the right call-to-action and make sure it’s flagged for recipients to click on. Pay attention to subject lines: Your customers receive a lot of emails, so in order to open yours, you must be turned off. Keeping your subject lines short and interesting will help you reach your goal. Talk to your customers: The more personal you make your newsletters, the easier it is to connect them with your audience.
Can I upload a Canva newsletter to Mailchimp?
To upload the newsletter to your Mailchimp account, click on the three dots in the top right corner of your screen and click the Share button.
This post Create a Canva Newsletter was original published at “https://smallbiztrends.com/2022/08/canva-newsletter.html”