After raising nearly $20 million a few months ago, Berlin-based startup Dance is expanding its electric bike subscription service to a handful of new cities. In addition to Berlin, residents of Hamburg, Munich, Vienna and Paris can also rent an e-bike for a fixed monthly fee.
Dance is not just another manufacturer of e-bikes. The company has specially designed e-bikes to rent out to customers. The Dance One has integrated lighting, a carbon belt, hydraulic discs and a smartphone holder on the handlebar. You can unlock the battery to charge it at home without having to take your bike inside.
Customers can reserve their own Dansfiets for €79 per month. It includes both theft protection and repairs. If something is wrong with your bike, you can schedule a repair within 24 hours. That’s part of why Dance is limited to a handful of cities.
However, the startup does not intend to stop at e-bikes. The company’s goal is to accelerate the changes in urban mobility with a complete offering. That’s why Dance has quietly taken over Rollich, an electric moped leasing company based in Berlin – the terms of the takeover remain undisclosed. The founder of Rollich, Felix Schaar, participates in Dance, as do Rollich’s mopeds.
Essentially, Dance aims to focus on moving people around cities. Lighter vehicles, such as electric mopeds and bicycles, coupled with services, should definitely help when it comes to congestion and urban pollution.
“Our goal at Dance has always been to spark a global movement towards creating safer, more livable cities by providing flexible and convenient ways to travel,” said co-founder and CEO Eric Quidenus-Wahlforss in a statement. “Now is the time: with greater cycling infrastructure, public debate and political will across Europe to create more sustainable cities, we can help more people choose a more sustainable commute.”
Dance works with NIU for its mopeds. It sounds like Dance mainly rebrands existing NIU mopeds and integrates them with its service. Mopeds are currently only available in Germany.
There’s another new vehicle in the lineup, as you can see in the photo at the top of the article — by the way, this photo looks like an ad for car-free cities with a car ad budget. Dance introduces a low-step variant of its electric bicycle. It works much like his existing e-bike, but with a different frame that works better for shorter people.
Where Dance originally focused on no-obligation subscriptions, customers can now choose to pay for an annual subscription and get a small discount.
E-bikes now cost €79 per month, or €59 per month if you’re willing to pay for an annual subscription. Mopeds cost €119 per month, or €89 per month with a 12-month subscription. Right now, subscriptions are a bit cheaper due to introductory pricing.
Finally, Dance wants to appeal to the B2B market with a new Dance for Business offer. This service is not intended for fast trading or food delivery businesses. Instead, companies can use Dance for Business to provide the opportunity to get an e-bike as an employee benefit.
This is a smart move, as many companies are already paying for OV chip cards. The option to choose between an OV chip card and an e-bike would be nice for many employees.
This post E-bike subscription service Dance adds new cities and mopeds – TechCrunch was original published at “https://techcrunch.com/2022/03/08/e-bike-subscription-service-dance-adds-new-cities-and-mopeds/”