Google is offering up to $100,000 in career certificate scholarships to any small business in the US

Google recently announced that they will be giving any US company up to 500 Google Career Certificate grants to upskill employees, which could mean as much as $100,000 in employee training for a US company.

Google is offering up to $100,000 in career certificate scholarships to any small business in the US

The Google Career Certificates allow job seekers to study part-time for 3-6 months to gain the skills needed to fill roles in in-demand fields, with no degree or experience required to qualify. The certificates are part of the Grow with Google campaign, which recently added new Google Career Certificates specifically for digital marketing and e-commerce.

Small businesses and the need for digital tools

The certificates will also train companies in finding customers online and selling products or services, as well as marketing analytics and measurement. This is especially relevant for small businesses as the online market has grown tremendously since the Covid-19 pandemic, with nearly half of small business owners lacking the necessary skills to use digital tools.

Interestingly, two out of three small and medium-sized businesses in the US reported that using digital tools during the pandemic helped them discover new business opportunities. This includes the majority of Black and Latino-owned SMBs, all of which will be helped by the Google Digital Marketing and Ecommerce Certificates that focus on the skills needed to expand their online presence.

Recipients of the certificates can expect hands-on experience with digital marketing tools and platforms, including Canva, Constant Contact, Hubspot, Shopify, Twitter, Google Ads and Google Analytics. The certificate scholarships will also help small businesses retain and train current talent, even equipping them with new skills to unlock new revenue streams.

Unlocking ‘new areas of economic potential’

Grow with Google founder Lisa Gevelber said: “Technology continues to drive economic growth and employment. It is essential that job seekers and businesses alike have access to the skills needed to have an online presence and explore new areas of economic growth. Google is excited to help through our digital marketing and e-commerce certification and our commitment to empowering any US business to upskill their employees for free.”

The Global Head of Talent Acquisition at Canva, Amy Schultz, added: “We are proud to partner with Google to support everyone accelerating their digital skills. The world is quickly becoming an increasingly visual place, and both digital and visual communication will be key skills for just about any career. We look forward to working with Google to empower people in a job market that revolves around skills development.”

Graduates are eligible for roles

The program was designed by experts at Google and has received a lot of input from many of the leading e-commerce companies. It is also approved by the American Advertising Federation and the American Association of Advertising Agencies.

To match graduates with jobs, the program also provides access to an employer consortium of more than 150 companies, including Deloitte, Infosys, Verizon, Walmart, Wayfair and even Google itself. Each consortium member company has committed to consider each certificate recipient for relevant entry-level roles.

Since its launch in 2018, approximately 70,000 people have graduated from the certificate program, with three quarters saying it has had a positive impact on their careers.

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