Google has announced that it will pause ads that exploit or excuse the war between Russia and Ukraine.
The search engine giant has said it will not help websites, apps and YouTube channels sell ads that contain content that appears to exploit the conflict between Russia and Ukraine.
Google suspends monetization for sites in Russia or that exploit or condone war in Ukraine
Google Ads allow small businesses to come to users when they search for specific items or services, helping businesses generate more revenue.
With the ongoing war in Ukraine, the US multinational has prevented ads from appearing alongside content that rejects, condones or exploits the conflict.
It’s important for small businesses to be aware of any changes to Google’s ad monetization so they can follow guidelines and risk breaking rules.
Additional steps in Google’s monetization guidelines
Google had already banned ads from running alongside content that denies tragic events or incites violence, a policy the search engine is now applying to the war in Ukraine.
As Google spokesman Michael Aciman noted, “We can confirm that we are taking additional steps to clarify and in some cases expand our monetization guidelines related to the war in Ukraine.”
According to Reuters, Google will not run ads associated with content that, for example, implies that “victims are responsible for their own tragedy” or indicates “victim accusation”.
The search engine also applied its policy to block ads that address sensitive events related to the war in Ukraine.
Google ads have long been an effective way to help small businesses reach specific audiences and ultimately increase sales and become more profitable.
Google’s advertising policies are designed to promote a good experience for everyone who views ads. For small businesses that rely on Google’s monetization programs, it’s important to stay on top of legal changes so they can continue to respect the rules and follow legal regulations.
This post Google suspends monetization for sites in Russia or that exploit or condone war in Ukraine was original published at “https://smallbiztrends.com/2022/04/google-adesense-pauses-monetization-for-sites-in-russia-condone-ukraine-war.html”