Grow your business infinitely with gratitude

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It’s common for people to talk about practicing gratitude as part of your journey to success. But why do they say this, and what scientific basis (if any) is there for their claims?

Growing your business infinitely with gratitude is just a bunch of impractical, new-age, “woo-woo” nonsense… right?

If, like I have in the past, you hit a wall with your growth, it can be hard to know where to go. Getting over that threshold is just asking too much of you. There is nothing more you can give to achieve that critical mass of financial freedom and the time to enjoy your success. It’s so frustrating, maddening and disappointing. I know, I get it. But spending time in that energy of what you’re “missing” isn’t going to help. In fact, it is largely responsible for your stagnation.

Practicing gratitude is key. But why?

Making internal adjustments to reframe your situation is the way forward, and practicing gratitude is key. But why?

Gratitude is something that for many people probably feels like a result. Something that is a reaction to past events. Being thankful for a chosen outcome before it has happened, if you’re not used to it, can feel more than a little ‘unorthodox’.

However, there’s no real reason gratitude should be a passive emotion, not if you think about it. It is only our collective agreements that dictate that expressions of gratitude come after something has happened for which we are grateful.

Practically speaking, however: it is just like being grateful in advance.

Hear me out. When you feel gratitude after an event as you think about it, even if it’s just seconds afterward, you’re still not in that moment. It’s something we express when we’ve personally evaluated something and found it worthy of our gratitude. So it is always something that is done internally, based on remembered experiences.

If you choose to be thankful for something before it actually happens, you are essentially doing the same thing. Namely: making an event real in your head and linking an emotional energy to it.

Related: Why Gratitude Makes Leaders More Effective

So, what’s the difference?

Okay, so in one it happened, and in the other it didn’t. But you still just think about something and attach an emotion to it when all is said and done. The practical application of practicing gratitude is to develop a level of positive expectation. In other words, we’re creating a “dream-sized hole” that can fill the universe.

The natural state of the universe is abundance. Just look up at the sky on a clear summer night. We have no idea where, if at all, the boundaries are.

It is also why we are naturally against restrictions. We strive for freedom and expansion, and we lose our minds when others try to control our behavior. The great thing is that the universe wants to give it to us! All too often we are the ones who put limits on how much can come to us and when.

Related: Practicing Gratitude as a Business Skill

The power of collective agreements

Recently, in a group discussion, I heard a client say to me that he had grown up in a strict Catholic family but had long shunned religion himself. Nevertheless, when he was in crisis, or if he really wanted something, he would instinctively pray for it.

He did not like that he did, however, and for years he rebuked himself for, as he saw it, falling back into a religious habit. He also disliked the word “gratitude,” as it conjured up an image for him—of being perceived by an omnipresent deity to whom he showed allegiance.

I offered him two ways to rephrase this:

Drop the word “gratitude” – if that’s the sticking point, remember that this is really about developing a level of positive expectation. So, call it that and remove the negative emotional charge from that particular word.

The reason prayer was his most important step was because he had been indoctrinated into that way of thinking for years. However, if we remove the organized religious aspect of it, we are simply talking about the energy of a collective faith.
As Lynn Mc Taggart showed in her book, The power of eight: When eight or more people hold onto an idea, the fiber of reality changes. That’s what prayer/meditation circles are all about: making a collective agreement in a specific outcome and creating that quantum entanglement with reality, that makes it possible.
If these particular agreements exist and are in the hands of millions around the world, we can “plug in” with them and gain the power of them. Why fight it?

This is what gratitude essentially is: a collectively agreed upon meaning for a specific human emotional energy. We all largely agree on what that feeling is, what it means, and how we process it.

So let’s tap into the collective power of that!

If we can integrate the practice of gratitude into our daily lives, we will spend more and more time in that energy. Do that long enough, and you will literally rewrite your lived experience. Soon you will notice more things to be thankful for!

This is because, by choosing to feel gratitude, we have begun to rewire our reticular activation system (the part of the brain responsible for deciding what information is worthy of our conscious attention). And just as you start to see the same car everywhere after you get your newfound pride and joy, so too you will start to see how much you have to be thankful for in the world.

In this state you will feel more energized, inspired and fully equipped to get what you need to do. You will have an underlying trust that the universe is supporting you, and that you will be taken care of as you take that next step.

Give it a try. What do you have to lose?

Related: Why Entrepreneurs Should Always Express Gratitude

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