His name is la’eeb and today he was introduced to the whole world during the group drawing for the Qatar 2022 World Cup † The mascot of the most followed sporting event in the world is an anthropomorphic Qatari turban with eyes, eyebrows, a mouth and its own agal (the black cord used to fasten that garment to the head). The design is inspired by the accessory commonly used by men from Qatar and other countries of the Arabian Peninsula.Shaun Botterill | Getty Images
The name La’eeb refers to football, as it means: “skilled player” in Arabic, that is: a tear † The official FIFA website explains that the character “comes from the metaverse of pets, a parallel universe that cannot be described in words and that everyone can imagine however they want” †
Speaking at the event, Khalid Ali Al Mawlawi, Deputy General Director of Marketing, Communications and Experiences of the Supreme Committee of Organization and Legacy, explained: “I’m sure fans from all over the world will love this happy and funny character. La’Eeb will be essential in helping us bring fans of all ages to the fantastic experience of this FIFA World Cup.”
A video showed the quirky mascot exploring the “mascotverse” parallel universe with RedOne, one of FIFA’s creatives, living with other characters from past World Cups such as Juanito 70, Naranjito, Zakumi, Goleo, Fuleco and Pique.
Soon we will definitely see La’eeb in T-shirts, cups, balls, World Cup keychains, since merchandising is part of the company.
This year’s Qatar World Cup will be held from November 21 to December 18 and will be played in winter for the first time due to the high temperatures in the Arab country during the summer.
This post He is La’ebb, the mascot of the 2022 World Cup in Qatar was original published at “https://www.entrepreneur.com/article/423751”