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When looking for a domain name that is memorable, easily searchable, and available, many companies look to descriptive domains as a more authentic and memorable choice.
But what exactly is a descriptive domain and how can it benefit your business?
How can descriptive domains benefit your business?
Descriptive domains often act as short and easy-to-remember business cards for what a company is and what it has to offer. Descriptive domains contain keywords on both the left and right sides of the dot, as is the case with amazon.jobs or malaysia.travel. When companies use every letter of their domain name, they make it easier for customers to remember their website and find their business in the future.
Descriptive domains can also boost search engine optimization. The more clarity there is in a domain name, the greater the chance that that website will become a top result in a quick search on the internet. If someone searches for ‘modern energy’, they will very quickly find modern.energy, an intuitive next click for the searcher of that keyword set. Having a searchable domain is important for business owners because it can boost online traffic and lead to more leads and conversions. Domain names that are easy to remember, descriptive and connected to the brand identity are set up for success and SEO impact.
Related: Should Your Business Spend Thousands of Dollars on a Strong Domain Name?
What is the difference between a descriptive domain and a noticeable domain?
Notable domains usually refer to the word before the period in a descriptive domain, with a word that is not necessarily a dictionary keyword with a definable meaning. A noticeable domain can also be a powerful differentiator in the market, making brands’ websites easily discoverable and memorable. Entrepreneurs and brand builders are increasingly using both sides of the dot for their brand, as with the examples of pretti.cool, knowable.fyi, staud.clothing, cool.haus and starface.world.
Related: Why is Buying a Domain from Web Developers Not a Good Idea?
How entrepreneurs can choose between a descriptive and noticeable domain
The good news is that when it comes to descriptive versus noticeable domains, entrepreneurs can have it all. While both brandable and descriptive domains have their advantages, no one really has to choose between the two as many websites effectively use descriptive domains as their brand. For example, companies like compound.finance and armoire.style use their domain names as an opportunity for branding. Anyone who visits these websites already knows the names of the companies and what they specialize in.
While noticeable one-word domains using a generic domain extension such as .com or .net or .co can be vague, noticeable domain names combined with descriptive extensions help clarify that brands need to tell a memorable story and contribute to top-of-mind memorability. for future business.
Using a descriptive domain extension, like what Amazon did for their telehealth portal Amazon.Care, makes use of the brand name while clearly and memorable about the service provided. Combining a brand name with a descriptive TLD can simplify the search for a product or feature of a website and help companies provide a clear picture of their brands. At present, descriptive domains are widely available and increasingly popular with emerging brands.
Related: 4 Tips for Launching a Successful Rebranding
This post How to choose a descriptive domain for your business was original published at “https://www.entrepreneur.com/article/418806”