How to sell on TikTok

TikTok is becoming a major social media platform for small business owners. Whether you’re looking to build brand awareness or start social selling, this ever-popular social media app is a powerful weapon in your marketing arsenal. In this article you will learn how to start selling on TikTok and some proven tips to increase your sales.

Let’s dive in:

Do you need to create a TikTok account for your small business?

TikTok has quickly become one of the leading social media platforms, with approximately 78.7 million users in the US. About 37.3 million users of the total number belong to Gen Z, with a high level of education, digital nativism and social awareness.

Being on TikTok can help you reach Gen Z, which is becoming a very influential group of shoppers and buyers.

What are the benefits of selling on the TikTok app?

Here are the main benefits of selling on TikTok:

You can target Gen Z, which accounts for over 40% of global consumers. Videos increase conversion rates. TikTok, a video hosting platform, can thus provide your business with attractive conversion rates. In fact, 37% of users are going to buy it immediately as soon as they discover it in a TikTok video. You can easily find local TikTok influencers to spread the word about your products/services. because having an online store on TikTok is super easy. Users are not passive on TikTok because of the immersive experience – users not only watch content, but also listen to the audio. So you can have their attention if you create content that is interesting and entertaining

In addition, 38% of TikTok users convince their friends and family members to buy products they have seen in TikTok videos.

How to sell on TikTok

So you’ve decided to sell your products to the TikTok community.

Here is the step-by-step process to start selling on TikTok:

1. Create a TikTok account

If you already have a personal TikTok account, consider creating another account for your business. Visit the TikTok website or download the app from the App Store or Google Play to create an account. You can register with your email address, phone number or an existing social media account.

When choosing a username for your TikTok account, consider your account on other social media platforms. You may want to have the same or similar username on different social platforms. So your audience can easily recognize you. Once your account is live, add a profile picture.

2. Upgrade to a Pro Account

TikTok creates a personal account by default. You have to upgrade it to a Pro account, which has two types: company and creator. To use TikTok for business, you need to upgrade your account to a business account. Doing so will give you access to detailed analytics and add your business contact information to your TikTok bio.

In addition, the TikTok business account gives you access to a large number of engagement and advertising solutions to succeed. After you upgrade your account, you need to optimize your TikTok profile. Make sure to define your business in your TikTok bio and use an appropriate call-to-action.

You also need to connect TikTok to other social media accounts, such as Instagram and YouTube accounts.

3. Connect your eStore to TikTok

To start selling on TikTok, you need to integrate your eCommerce store with TikTok. TikTok enables integration of Shopify, Square, Ecwid, BigCommerce, and PrestaShop. Soon, other platforms will join the list.

You need to talk to your eCommerce infrastructure provider to know how to integrate your eStore with TikTok.

4. Start creating content

The only way to impress your target audience is to create compelling content. Instead of creating tons of branded content, focus on creating TikTok content that is engaging and playful.

You should check the Discovery page and your TikTok feed (For You section) for viral videos to get content ideas. See what your competitors are doing and try to understand TikTok trends.

Some popular content ideas include how-to videos, song parodies, and before and after videos. If you lack creativity, these TikTok content ideas can help you create videos for TikTok.

Posting content at the right time is critical to the success of your TikTok channel. So you need to figure out the best time to post on TikTok.

5. Engage with TikTok Audiences

High quality organic content gets good engagement on TikTok. So if you make fun short videos, your audience will watch your content and leave likes and comments. Instead of doing nothing about it, engage your audience. Reply to their comments and likes.

Your goal should be to earn fans. If more users engage with your content as soon as you post it, TikTok’s algorithm will likely increase the reach of your videos and make them appear on others’ In Feed videos.

6. Collaborate with influencers

Partnering with influencers gives you social proof and extensive exposure. You can search for influencers on the TikTok Creator marketplace, where you can see data-driven insights to find the right influencers for your business.

7. Encourage User Generated Content

If you want to make TikTok one of the top-performing sales channels, you need to encourage user-generated content. Asking your audience what they want, creating the TikTok hashtag challenge, and including TikTok creators are a few popular ways to encourage users to create content for your brand.

8. Use TikTok Advertising Solutions

Displaying TikTok ads is a great way to bring your products to the attention of your audience. But before you start creating ads, you need to understand the different types of paid ads on TikTok. This will help you determine the right ad type for your business.

In feed ads, branded hashtag challenges, top view ads, brand lenses, and brand acquisitions (which span the entire screen) are popular options to run ad campaigns on TikTok. Better to track ad performance to find what works best in your niche.

Using paid TikTok ads to promote discount codes can be a good marketing strategy to boost sales.

Selling tips for TikTok users

Here are some proven tips to increase your sales:

Study viral videos to know what works in your niche Focus on creating shareable content regularly and encourage user-generated content Collaborate with micro-influencers to improve your exposure and brand positioning Strategically create your video ad content to impress your audience Take advantage of popular hashtags

You also make sure that you use the right music in your videos.

Can you sell products through TikTok?

Yes, you can sell products through TikTok. You can integrate your eCommerce platform with Open API to sell your products to users. It works with Shopify, Square, Ecwid, and PrestaShop. And soon other platforms will be added.

How do I set up a store on TikTok?

Setting up a store on TikTok depends on the platform you use. Shopify users need to add the TikTok app from the dashboard and follow the steps to complete the process. If you use Ecwid, the process is the same. Contact your eCommerce platform to learn how to set up a store on TikTok.

How do I become a TikTok seller?

Open a TikTok account and convert it to a business account. Next, you need to integrate your eCommerce platform with your TikTok account to become a TikTok merchant.

Image: Depositphotos

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