How to showcase your expertise and become a thought leader?

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A thought leader is a person who can guide, influence and inspire his colleagues based on their expertise, experience and unique perspective. Thought leadership is natural for many entrepreneurs because it is part of their lifestyle. As opinion leaders, they constantly develop new ideas and strategies to leverage and improve their industries, and they share these new concepts with others.

However, a person does not achieve thought leadership simply by possessing the basic qualities of a thought leader, such as deep expertise and the ability to find new approaches. To become a thought leader, one must consistently demonstrate and prove these traits to others. If only a few people know about your bright ideas and excellent industry knowledge, you are not yet a thought leader. In addition, the qualities of a true thought leader can and should be shaped and strengthened through practice.

If you are interested in becoming a thought leader, you should put in the effort. Here are some tips you can use to achieve thought leadership in your industry:

Related: Here’s What You Need To Become A True Thought Leader In Your Industry

Become a mentor

Become a thought leader for at least one person with less experience. Running a business is not an easy road, so your advice will be greatly appreciated by those just starting their journey. You can find your first mentees among your friends or friends of your friends. Sometimes it’s enough to post on social media, but don’t stop posting to your own feed; there are many professional communities on LinkedIn and Facebook where you can offer your guidance.

In addition, there are now online services that match mentees with mentors, and you can create a profile on one of those sites. Also, if you know someone from a startup accelerator, you can ask them if they are looking for a mentor and offer your candidacy.

Do online reputation management

Your online reputation determines how others see you through the lens of the internet. On a basic level, managing your online reputation can be as simple as having a thoughtful attitude towards your social media. Use these platforms as a tool to showcase your professional expertise, experience and opinions. In addition to writing your own posts, you can participate in discussions started by other users.

A broader approach to online reputation management can include creating a personal website, a YouTube blog, and an audit. The latter involves checking people’s perception of your personality based on your online presence. To conduct an audit, you can ask friends for help or hire a professional. An online reputation management consultant can save you a lot of time and effort and can prevent you from making mistakes.

Related: 10 Tips to Become a Thought Leader

Write guest messages

Becoming a columnist for a popular media outlet in your field is now easier than ever. Online magazines and blogs are always looking for quality content and will be grateful if you can deliver it. Better to become a guest writer for the outlets you really like and enjoy reading, but keep in mind that you may not be aware of many respectable media platforms, so do your research. Also, keep in mind that such websites usually have a page with guest posting guidelines that you must follow in order to accept your contribution.

Join fee-based digital entrepreneurial communities

Don’t hesitate to join paid digital communities for entrepreneurs as they have many opportunities for someone who aspires to become a thought leader. These are platforms where you can share your expert opinion and find an audience, and in such communities you have the opportunity to find your future mentees. Plus, in these communities, you can see other entrepreneurs engaged in thought leadership and learn a few things from them.

Participate in expert roundups

An expert roundup is a blog post or feature in a mass media publication that gathers opinions from a number of experts on a particular topic. Ten financial experts share their vision of the future of fintech. The most important gain an entrepreneur can gain from this is exposure. Imagine there are eight people, including you, participating in an expert roundup, and each person shares the post on their social media. Sounds like a great result, and it gives you the chance to get noticed and improve your online reputation score. You can find calls for participants for such roundups on social media and platforms that connect journalists with newsmakers.

Related: 5 Tips to Use LinkedIn to Become a Bona fide Thought Leader

Try participating in podcasts within your niche market

A recent podcast industry report from Insider Intelligence predicts that there will be 504.9 million podcast listeners worldwide by 2024, compared to the current number of 464.7 million listeners in 2022. Podcasts have become so popular because they are a convenient way to learn new things while doing something different. Today there are thousands of podcasts, many of which are devoted to a particular topic. There is certainly at least one podcast that fits the niche of your expertise, and the host is most likely interested in having new guests. Do not wait for an invitation and contact them.

Pay attention to SEO

Whether you use social media exclusively or also have a personal website, both are subject to search engine indexing. Frankly, SEO isn’t easy to do on your own, so you should probably hire a consultant who can explain it to you, do some research, and give you recommendations. People are constantly using search engines and it would be a win for you if they could see your posts or website when looking for information about your industry and your area of ​​expertise. One day it may even be a journalist from a respectable magazine or an analyst from a venture fund who will find you by googling your field.

It’s important for entrepreneurs to position themselves as opinion leaders because founders are expected to lead people, whether it’s their teams or entire industries. However, having expertise and experience is only part of what it takes to become a thought leader, as these people cannot be accurately defined as thought leaders if they are not noticed by their audience. Don’t miss out on opportunities to showcase your knowledge and create opportunities for yourself to gain thought leadership and receive all the benefits that come with it.

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