How to use TikTok for Business

Sure, TikTok provides an entertaining platform where users can spend their extra time laughing at lip sync videos and learning makeup or cooking tutorials. But TikTok can also be a valuable resource for small businesses. Brands can promote themselves through the Tiktok for Business platform and reach an engaged audience of millions. After all, the social media platform has more than 3 billion downloads and 1 billion monthly active users.

What is TikTok for Business?

What is TikTok for Business? The platform is an all-in-one tool for marketers to advertise on TikTok. The company offers a variety of solutions for brands to increase their engagement through TikTok, including everything from interactive polls to enticing hashtag challenges. Brands can even use various advertising options to increase their reach among TikTok users.

How does TikTok for Business work? Brands using TikTok ads can use the specialized advertising platform or create their own organic video content to share with TikTok users. TikTok ads then appear to users among other videos, often in a creative way similar to non-ad video content to increase engagement.

Is TikTok for Business free?

TikTok for Business is a popular platform for marketing brands due to its flexible and cost-effective pricing structure. Creating a TikTok account is free and the advertising costs are based on engagement. To place an ad, prices start at $10 per CPM, with a minimum ad group budget of $50. According to reports from AdAge, ad costs for TikTok can range from $50,000 to $120,000 depending on the ad size and duration. .

Why TikTok users should be part of your business marketing strategy

Why should TikTok users be part of your business marketing strategy? The huge engaged audience on Tiktok makes it an ideal market for just about any brand to reach. Nearly two-thirds of TikTok users told Global Web Index that they tend to buy from brands advertised on the platform.

TikTok is also an ideal market for brands targeting a young audience. The social media platform is dominated by Generation Z, and its user base is largely made up of the top 18-34 age group — an age group with more than $140 billion in purchasing power. In fact, young people spend more time on TikTok than on other social media platforms. TikTok users spend an average of 80 minutes each day on the social media platform, interacting with organic content and ads.

The TikTok for Business platform is designed to drive TikTok user engagement with branded content. TikTok offers different ad formats that appeal to brands and their different audiences.

Set up your TikTok Business account

How do you set up your TikTok Business account? Getting started on the social media platform is easy, you just need to follow these basic steps:

Download TikTok from the App Store or Google Play Store. Log in to TikTok or sign up for a free TikTok profile. Select the ‘Me’ tab at the bottom of the screen. Choose “Manage Account,” then select “Switch to Business Account.” Select the category that best represents your brand. Answer a few other questions about your organization. Once you’ve created your TikTok for Business profile, you’re ready to create short videos and other marketing content for your target audience.

Ways to use TikTok for Business

TikTok’s engaged audience thrives on the variety of content presented by the social media platform, and small businesses rely on the platform for a variety of social media marketing campaigns. How do small businesses use TikTok for Business?

TikTok Ads

Posting video ads is one of the most common ways small businesses use TikTok for Business. Brands can set up TikTok ad campaigns and post different ad formats to meet different business and audience needs. Small businesses can choose TikTok ad formats such as in-feed ads, top view ads, and branded ads.

Influencer Marketing

The most popular TikTok influencers are followed by millions, and brands can harness the power of such engaged audiences by partnering with TikTok influencers in multiple ways. Because they use their platforms to inspire, encourage, and motivate audiences, TikTok stars are in the perfect position to encourage followers’ choices and influence their behavior. If you choose to partner with influencers in the right niche or category, brands can be featured on TikTok users’ Discover page.

Brand Acquisitions

A brand acquisition ad is another popular TikTok marketing choice. These ads dominate the screens for the first few seconds a user opens the platform, capturing the public’s attention. Brand acquisition ads also appear in other areas of TikTok and they may contain links to a proprietary landing page within the platform.

TikTok to create content

Being a naturally attractive platform, TikTok can be used to interact with audiences simply by creating organic content such as entertaining or motivational videos and other niche content. Popular TikTok content used by successful brands includes hashtag challenges, how-to videos, and product demonstrations. Other types of TikTok videos used by brands include team introductions, before-and-after videos, case studies, and videos that tell unique stories about products, customers, and brands.

TikTok for User Generated Content

Organic content is one of the best ways to generate new business with TikTok, but a brand can only generate a limited amount of its own content. That’s why user-generated content is a popular marketing tool on TikTok for Business. When users see other people like themselves interact with a product, it builds trust in the brand and motivates them to try it too. User-generated content is the online equivalent of traditional word of mouth.

What is the TikTok audience?

The TikTok app continues to grow in popularity and the TikTok community is a youthful and engaged audience. Of TikTok’s 1.2 billion monthly active users, 43% are between the ages of 18 and 24, and another 32% are between 25 and 34 years old. 138 million of TikTok’s monthly active users live in the United States, where 21% of all people said they were using TikTok by 2021.

Brands using TikTok for business

TikTok for Business is taking off as one of the world’s most popular brands. While some only occasionally post TikTok videos and ads, others have mastered the platform and are using it to attract millions of viewers.

Interested in what many brands are doing well on TikTok to help model your own social media marketing strategy? The following five companies are rocking it on TikTok for Business:


TikTok is practically made for brands like Spikeball. How else can a target audience grasp a game that crosses volleyball and foursquare without video? Watching the game should be almost as much fun as playing it as Spikeball has 1.2 million followers who watch its fun and entertaining video content.


The restaurateur has succeeded on TikTok by regularly posting new content to its engaged audience of 1.7 million followers. Chipotle has also used branded hashtags to generate excitement among its target market. For example, on Halloween, the brand ran a TikTok marketing campaign with a #boorito hashtag that was viewed more than 4 billion times.


The National Basketball Association has been mastering TikTok since its inception as the social media platform to engage sports fans. The NBA’s TikTok for Business profile shares a plethora of engaging video content for its 14.8 million followers. While it showcases game highlights and news on other platforms, the brand focuses on funny sports videos and other comedic memes to engage its TikTok followers.


With 5.3 million followers, Gymshark has shown that you don’t have to be a global power to dominate TikTok for Business. The British fitness apparel brand has built its following by consistently posting quality videos that attract a wide audience. To appeal to its target market, Gymshark typically shares videos related to fitness, workouts, and inspiration.


There is no doubt that ESPN dominates TikTok. The broadcaster has 23.1 million followers, which he entertains with numerous hilarious and motivational sports videos. The public remains so engaged that the brand has a whopping 1.7 billion likes.

TikTok Brand Guidelines

Before a small business even thinks about how to get paid on TikTok, it needs to be aware of the platform’s brand guidelines to ensure it follows all the proper rules and meets the requirements to run a successful TikTok business. run an advertising campaign.

TikTok provides a list of guidelines for its advertisers, including rules that ads must be in approved languages, ads must not contain spelling or other errors, ads must not encourage actions not supported by the platform, and ads must conform to image standards. and video specifications. TikTok also bans branded content that promotes banned sectors worldwide, while other bans vary by country.

How Your Business’s TikTok Account Can Be Successful

Digital marketing can be simple with the right tools and strategies. Every small business has the potential to reach audiences with a successful TikTok ad campaign and other branded content. You can interact with your followers by posting trending videos using the following tips:

Set the right tone. TikTok is a platform for light-hearted, entertaining content. Remember your personal brand voice. Always show your brand personality to better engage your target audience. Understand and anticipate the Tiktok algorithm. Understanding how TikTok categorizes and sorts content will help you optimize your videos for the best results. Post consistent Tiktok video content. TikTok users are most involved with brands that post regular and consistent content, so don’t be a stranger. Don’t forget user interaction. Engaged audiences are more likely to promote a brand and include it in their user content, so be sure to interact with your followers on TikTok. Use influencer marketing. Influencers have a ready-made audience of engaged followers, and by working with them, brands can harness the power of that influence to their own advantage.

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