|Job Category :||Content Writing|
|Position Name:||B2B Content Marketing Manager|
|Location :||New York, NY|
|Job Description :||Storyful Intelligence is looking for an experienced editorial lead with knowledge of the financial and or technology sector to lead content marketing efforts for the brand. Reporting to the Marketing Director, this role will be responsible for managing, editing and drafting Intelligence-Driven content to senior leadership audiences in Financial Services and tech industries. The role will be responsible for tracking the results of the editorial marketing operations, using metrics to guide strategy and growth of Storyful’s audience. The ideal candidate will have the editorial experience managing publishing operations, a keen editorial sensibility and the ability to manage multiple stakeholders to build a successful content operation.Responsibilities: Launch and manage editorial marketing operations for Storyful Intelligence across multiple channels including blog, social and newslettersEnsure messaging is edited, accurate, engaging, thought-provoking, consistent in voice and on-brand.Build out and manage a yearly content/editorial calendar with periodic deadlines and campaigns.Identify relevant topics and write/produce blog posts, thought leadership pieces, whitepapers, guides, reports, and copy for landing pages/website.Must know how to tailor content across various channels including website, blog, social media and email marketing.Drive content syndication and develop partnerships with publishers.Support the sales team with campaigns and promotions.Requirements: Excellent writing, editing, storytelling, visual communications and technical skills with a marketing and branding mindset.High level of creativity, execution, organization, project management, collaboration, and extreme attention to detail and quality.Must be able to think critically and creatively. Always thinking about the purpose of content.Must understand basic principles of SEO and optimizing content, content development, distribution, measurement and analysis.Excel at creatively telling a story in many ways, incorporating video, graphics and media to drive interest and engagement. Must have a vision for stories.Have industry knowledge across social media, marketing/advertising, news/publishing and media.Highly collaborative in nature and enjoy working with and developing editorial pieces with team members on a daily basis.Strong communication skills to effectively collaborate and develop ideas with content contributors and to get buy-in for campaigns.Management experience to work with any necessary consultants/partners including copywriters, designers, videographers and external content contributors.Experience working with content marketing software, project management tools, social media management and analytic platforms, email marketing platforms and content management systems. Experience with Hubspot is a plus.Ideal candidate will also have a strong design aesthetic with some understanding of design and video editing to develop graphics, creative visuals and video for social, blog and email content.4+ years of content marketing, editorial, social media and email marketing experience.Bachelor’s degree in marketing, communications or journalism.Job Type: Full-timeSchedule:Monday to FridayEducation:Bachelor’s (Required)Experience:B2B marketing: 1 year (Required)|
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