|Job Category :||Content Writing|
|Position Name:||Brand Marketing Content Strategist|
|Location :||Boise, ID 83714|
|Job Description :||We are looking for a motivated Brand Content Strategist to join our growing team as the owner of our sales at point of support initiatives across all digital platforms and formats. Your goal is to help us drive qualified traffic, leads, and sales digitally by creating compelling content. Our Brand Content Strategist must be a passionate brand storyteller with a journalist’s mindset, as well as an obsession for content performance, reporting, and analytics. Job duties: Publication of new pieces of content on our support touch points. Interviewing internal subject matter experts for content. Ownership of all analytics and reporting for content marketing efforts. Search engine optimization (SEO) efforts for website and content. Social media for community engagement and long-term content promotion. Creating landing pages and conversion opportunities for lead generation. General website updates and enhancements, e.g., new pages and calls-to-action placement. How success will be measured: The Brand Content Strategist will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects through the consistent development and deployment of content. Specific measurements of this criteria include: Measurable growth across organically sourced traffic and leads. Sales/revenue growth, with a clear connection between content and ROI. Support and empower the team with sales-enablement content they need to increase sales revenue. More qualified lead conversions as a result of the content being created. Marked increases in keyword rankings for relevant topics in search. Positive sentiment increases from prospects and customers alike. Growth in social media community and engagement. The primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy. Required skills: The Brand Content Strategist role requires a combination of marketing and publishing mindsets, leading at all times with a customer-first mentality. In essence, the content strategist is the company storyteller and must be empathetic toward the pain points of the customer. Specific skills required include: Impeccable writing and editorial skills, with an outstanding command of the English language. Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience. The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it. Clear articulation of the business goal behind the creation of content. Project management skills to manage schedules and deadlines within ongoing campaigns. Familiarity with principles of marketing. Incredible people skills. Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships. Able to screen out sales pitches and look for the relevant brand and customer story. Educational requirements: Bachelor’s degree in English, journalism, public relations, or related communications field. Equivalent experience is also accepted. The estimated range of compensation for this job at the time of this posting is $99,000 – $110,000. This position may be eligible for incentive pay, for openings where this is applicable. Where legally permitted, an offer of employment is conditional upon you providing proof that you are fully vaccinated against COVID-19 (as defined by the CDC) as of your first day of employment. HP is an equal opportunity employer: https://tbcdn.talentbrew.com/company/3544/v1_0/PDFs/HP%20Inc%20EEO%20Policy%20Statement%202017_Final_signed.pdf #LI-Post About HP You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference. HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere. Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!|
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