Job Opening for Content Manager/ Copywriter in WESTPOINT HOME LLC (Anderson, SC 29621)

Hello,   If you are looking for a Content Writing Job ? Then, This is the place where you can find All sources of Job opportunities with detailed information. 
Job Category : Content Writing
Company Name: WESTPOINT HOME LLC
Position Name: Content Manager/ Copywriter
Location : Anderson, SC 29621
Job Description : About us: WestPoint Home is a leader in Home Fashion and Hospitality textiles that brings comfort and style to life with distinctive products, superb craftsmanship, and exceptional quality and service. Building on 200+ years of innovation, WestPoint Home designs, manufactures, and delivers products fashioned specifically for exceptional comfort and quality, using the finest materials and producing them with skill and passion, delivering incomparable service and quality for life. Our global team of experts located in New York, South Carolina, Florida, Bahrain, the United Kingdom, China, India, and Pakistan apply their diverse experience to our strong heritage brands; including Vellux® and Martex®; and our partnerships and licensed brands; including Southern Tide®, Ralph Lauren®, and IZOD®. WestPoint Home has also recently re-launched the Lady Pepperell® brand. Learn more at www.westpointhome.com | www.westpointhospitality.com | www.visionsupportservices.com Position Overview: You will be responsible for planning and creating engaging content for various digital and print collateral, including website, product copy, promotional emails, banner ads, social media, advertising, packaging, and visual displays. You will work closely with Director of Marketing and Director of eCommerce to plan, coordinate and execute content that is appropriate, timely, engaging and brand-enhancing while ensuring all copy is aligned with the brand’s tone, voice, and personality. Responsibilities: Develop, compose, and edit content such as product copy, promotional emails, banner ads, website content and SEO copy Support copy initiatives for retail marketing collateral, PR & Influencer collateral, organic & paid social media Create copy for visual merchandising display, product naming, packaging copy, creating taglines, as well as corporate event and video copy Ensure copy is aligned with the brand’s tone, voice, style, and personality within content deliverables; leverage web analytics, customer insights, and user feedback to optimize copy content Partner with designers to align copy with visuals and ensure deliverables achieve business objectives Partner with e-commerce to A/B test marketing copy and help build understanding around what drives the best results across platforms Help to evolve brand voice and copy best-practices, building a guide to be shared with internal and external stakeholders Collaborate with cross-functional teams, including ecommerce, product development, and marketing teams Work with the legal team to ensure compliance and to help protect brand’s intellectual property Remain current of emerging industry innovations and best practices in ecommerce creative; share updates with team members as necessary Own proofreading and fact-checking process Build content and provide research for ever growing corporate Initiatives such as Corporate Responsibility Reports, Diversity & Inclusion, Mission & Vision Statements, Brand and Corporate history Qualifications: Bachelor’s degree in English, journalism, communications, marketing, or advertising 5+ years of copywriting experience in advertising/digital marketing SEO Proficiency Home Textiles or Fashion experience a plus Experience using retail eCommerce platforms such as Shopify is a plus WestPoint Home is an Equal Opportunity/Affirmative Action employer and does not discriminate against applicants for employment in any manner prohibited by federal, state and local law. WestPoint Home participates in the E-Verify program. To learn more about E-Verify, please visit www.e-verify.gov/employees/e-verify-overview and view the Right to Work Poster and Notice of E-Verify Participation.
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