| Job Category : | Content Writing |
| Company Name: | Etrailer Corporation |
| Position Name: | Content Manager – Web Content Writer |
| Location : | 1507 E Highway A, Wentzville, MO 63385 |
| Job Description : | The etrailer.com team is growing. We’re looking for people who want to apply their research, writing, and critical thinking skills to developing customer-focused copy and collaborating with our photo, video, and marketing teams to create the best shopping experience on the web. A strong candidate will have the following: Ability to profile and understand our customers, their shopping habits, and their needs Strong writing skills Excellent research skills and ability to interpret data Collaborative spirit, tenacity, and resourcefulness Passion for recreation and the great outdoors is a plus Summary As a content manager, you will gain a complete understanding of your products’ features, benefits, and uses, as well as what differentiates them in the market. At the same time, you’ll work to fully understand our customers: who they are, what they’re doing, what matters to them, what problems they’re trying to solve, and how they’re searching for solutions on the web. You’ll then use that knowledge and understanding to generate written content that speaks to our customers. You’ll also work closely with our other content teams (photo, video, and marketing) to help create the ultimate shopping experience for our customers. This role requires strong critical thinking, writing, interpersonal, and project management skills. This is a permanent, full-time position at our offices in Wentzville, Missouri. Responsibilities Grow and maintain a deep understanding of and familiarity with our products, our customers, and the industry through research and hands-on experience Manage product categories, which includes leading other content creators in building a customer-focused shopping experience for each category Write accurate, customer-focused copy for website product descriptions Collaborate with other teams (photo, video, and marketing) to create content that aligns with our mission of treating our customers like neighbors Experience and skills Strong critical thinking skills demonstrated in previous work experience Strong project management and organizational skills – able to manage several complex projects simultaneously, efficiently manage workload, and reprioritize work as needed Strong interpersonal and communication skills – able to communicate effectively through written and spoken word Exceptional attention to detail Ability to interact professionally with vendor contacts and other team members Ability to work well independently and within a team Proficient in Microsoft Office (Excel, Word, Outlook) – moderate level of skill in Excel preferred Bachelor’s degree in communications, marketing, journalism, or related field preferred Professional writing experience and/or writing for the web a plus Industry knowledge not required but a plus About you You’re committed to making it easy for each customer to find the best solution for their situation. You understand who our customers are as people, and you can match them up with the right product for their needs, whether they’re a full-time RVer who travels the country, a cycling enthusiast who’s looking for the best rack for their favorite bike, or a landscaper who needs to haul equipment from job to job. You relish getting hands-on with products and figuring out all the little ins and outs that will make a difference to our customers. You’re looking for the stuff that isn’t in the marketing materials: what it’s like to open and close the latch on a roof cargo box when it’s filled to the brim, how hard it is to load bikes onto a trunk rack, or how easy it is to securely hitch up a 5th wheel camper. You’re not shy about making recommendations for customers, and you can back up your recommendations with facts and experience. You’re passionate about reviewing the data and feedback we get from our customers to figure out how they shop and what matters to them. You know where and how to find other information on our customers: diving into forums, conversations with other experts at etrailer, and the like. You enjoy working with others to figure out what’s best for our customers, and you don’t mind the occasional heated debate. You. Love. Feedback. You welcome critical feedback and input from a variety of perspectives on your work. You’re excited to try new things, and if needed, you can easily adapt your methods and processes to create stellar content. Your work is meticulous, and you have a strong grasp of the English language, both in writing (email communication, content creation) and in person or over the phone. How you’ll grow You’ll have plenty of opportunity for hands-on experience, testing out products in our photo, demo, and install bays. You’ll work on new and different projects as we bring in new product lines to grow our offering. You’ll build relationships with content experts and enthusiasts in other departments: photo, video, marketing, customer service, warehouse. You’ll collaborate with others to adapt and develop our content, with the goal of providing the ultimate shopping experience for our customers. |
Job Opening for Content Manager – Web Content Writer in Etrailer Corporation (1507 E Highway A, Wentzville, MO 63385)
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