|Job Category :||Content Writing|
|Position Name:||Content Marketer / Senior Content Marketer- Subscription Academy|
|Job Description :||Chargebee provides a global subscription management platform that delivers fast time-to-value with exceptional service and support. Our mission is to empower businesses of all sizes to maximize their growth potential and revenue by adapting quickly and increasing customer loyalty. Why do we need you? You will be part of Chargebee’s Marketing Team and specifically, part of the team that builds a Subscription Academy for subscription operators across the globe. This will be a collection of short courses, certifications, and masterclasses for Chargebee’s customers and professionals from other subscription businesses. We need deft hands to craft the best-on-the-internet tutorials and video lessons—about everything subscription management, recurring billing, and revenue operations. What will you be working on? The content strategist will primarily be responsible for defining the content framework, building a content calendar, creating courses from scratch so there is enough content in the pipeline, and exploring new content formats for the longer term. As a content strategist, you will help Chargebee create a billion subscription operators in the next 5 years. You will put in place a content structure for Chargebee Academy so it can become the next big demand generation engine for Chargebee, the main product. In a nutshell, here are your responsibilities: Research: Identify the learning needs of customers and other subscription professionals. Talk to customers, prospects, and internal front-end teams to understand how they’ve been able to scale (or not). You’ll drive research initiatives to collect valuable nuggets of wisdom from the market to fuel new content. Plan: Define how content needs to be organized and the formats that are required to make Chargebee Academy a high-ranking link in the SERP. Create: Work through the different stages of video lessons, from ideation and scripting to production, and work with your peer- a full-stack marketer to help launch new content on Academy. Build tiers of content and make Subscription Academy the go-to place for everything related to a subscription business. Work with the full-stack marketer to help scale Academy in a phased manner. As a content strategist, you’ll help decide what the Academy needs and why it needs it. You’ll chalk out the content that is needed to take these ideas to completion. What would your deliverables look like: Take LIVE new courses and certifications for Subscription Academy every month. Understand what works for Chargebee, the product, and build out a pipeline of courses in alignment with this understanding. Work closely with the SEO expert and the demand generation team while creating this content pipeline. You own this content pipeline and will create content as per this calendar. Support your full-stack marketer team-member with appropriate marketing content to help with go-to-market plans and lead generation goals for your curated content. Qualifications 2-3 years of Content Marketing experience with a B2B SaaS/technology company before. Degree in marketing, communications, or journalism preferred Ability to get into the depths of the product and frame them as different content pieces for different stages of the funnel. Passionate and skilled in visual story-telling, video-based content creation, copywriting, technical writing, content marketing. Experience designing content marketing campaigns (strategy, content calendar, distribution, measurement, etc.) Basic knowledge of video editing software (such as Final Cut Pro X, Adobe After Effects, or Adobe Premiere) and design concepts is a plus Knowledge of SEO, marketing funnel, and varied marketing video formats and styles On-camera experience and skills are a plus Ability to ship great content under tight deadlines. Chargebee might be the opportunity you’re looking for If you’re interested in how subscription businesses can get more efficient. If you’re hungry to give and receive feedback, fully understanding that challenging perspectives are the only way that you can grow. If you can bring empathy to problem solving. If this sounds interesting but you’re not sure you’ll tick all the boxes, apply anyway! There’s tons of room to grow at Chargebee.|
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