Job Opening for Content Marketing Coordinator in Wohlsen Construction Company (548 Steel Way, Lancaster, PA 17601)

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Job Category : Content Writing
Company Name: Wohlsen Construction Company
Position Name: Content Marketing Coordinator
Location : 548 Steel Way, Lancaster, PA 17601
Job Description : About Your Opportunity: We are looking for a savvy Content Marketing Coordinator to guide and develop the content creation process for the Wohlsen brand. As a Content Marketing Coordinator, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor content metrics on various digital outlets. To ensure success as a Content Marketing Coordinator, you should show a keen eye for detail and be highly creative. A skilled Content Marketing Coordinator should be expert storytellers and possess excellent knowledge of industry and content trends. How You’ll Contribute: Assisting in the development and implementation of the company’s brand strategyIdentifying target audiences and their key demographics, interests, and online behaviorMeeting with the Corporate Support, Operations, Business Development, and Self Perform Teams to create content market plans and strategies.Serving as an exemplary writer, consistent with our company’s tone and mission.Researching content and client trends to ensure that content is relevant and appealing.Developing and implementing content strategies to effectively reach the desired target audience and marketing goals.Creating and maintaining content for a variety of platforms including proposals, print, blogs, websites, social media and more.Developing intelligent and creative ways to repurpose content for other media, channels, and campaign needs.Proofreading and editing content before publishing.Ensuring that SEO and SMO strategies are effectively implemented.Plan, align and manage content calendars and ensuring that the content remains consistent across all platforms.Track content analytics and prepare marketing activity reports and metrics for measuring program success.Keeping up to date with content, marketing, and industry trends as well as advancements in technology. Qualifications Bachelor’s degree in literature, journalism, marketing, communications, or similar.A minimum of 5 years of experience in content creation, marketing, communications, or similar. A portfolio of published work.Clear, effective communicator – verbally and in writing – with the ability to be persuasive.Strong knowledge of content marketing strategies and channels.Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of workFamiliarity with content management systems such as WordPress.Good knowledge of content and layout design tools included in the Adobe Creative Cloud suite.Excellent computer skills with MS Office.Strong knowledge of content marketing strategy and channels (social media, blogs, and print media)Strong understanding of content practices such as SEO and more. Relationships Reports to Marketing & Proposal ManagerWorks alongside Marketing TeamCollaborates with Corporate Support, Operations, Business Development, and Self Perform Teams Authority Suggest content topics for use on digital media outletsProvide feedback on overall Marketing strategy Accountability Define desired target audiencesManage the content creation and publishing processMonitor content metrics.Manage social media & PR outlets to ensure relevant topics are regularly sharedMeet deadlinesMaintain status of active work in Marketing work systems Physical Requirements: In a normal day, this position requires little to no standing or walking. In a normal day, the employee must be able to sit for 7+ hours. In a normal day, the employee must be able to drive 1-4 hours. Employee must be able to lift/carry up to 10 lbs. maximum; occasionally carry small objects. In this position, employee occasionally (0-33%) must be able to bend at waist, squat the knees, climb (including ladders), reach above shoulders, kneel, crawl, use feet (foot controls), and/or work at heights above 6 feet. Wohlsen Construction provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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