Job Opening for Content Marketing Manager in APTIM Corp. (Baton Rouge, LA 70809)

Hello,   If you are looking for a Content Writing Job ? Then, This is the place where you can find All sources of Job opportunities with detailed information. 
Job Category : Content Writing
Company Name: APTIM Corp.
Position Name: Content Marketing Manager
Location : Baton Rouge, LA 70809
Job Description : Job Overview Whether it’s safeguarding and maintaining critical infrastructure, helping communities recover from natural disasters, enabling our armed forces and first responders, reducing carbon and energy use, making cities more resilient against the threats of a changing climate, or restoring contaminated ecological systems, at APTIM we come to work each day knowing that we are making an impact on the world. APTIM’s Corporate Marketing and Communications team seeks an experienced Content Marketing Manager to tell our brand story. This is an opportunity for a professional looking to further advance their career with a global leader, and to make a significant impact in successfully implementing APTIM’s global growth strategy. The Content Marketing Manager is a key driver in the development of performance-driven content marketing strategies, brand and demand campaigns, and help operationalize the central function so that it delivers value to teams across the globe. The candidate will be responsible for designing multi-channel and multi-touch programs that leverage both inbound and outbound tactics in support of business revenue goals. The ideal candidate will be versed in search engine optimization and will know how to write compelling content for different audiences and platforms with ease. Utilizing marketing tactics and storytelling techniques, they will develop performance-driven content for website, email, blogs, social media, and both print and digital collateral. The Content Marketing Manager will know how to ask the right questions to get at the heart of story. They will be a confident, self-motivated teammate who won’t hesitate to jump in and work alongside team members on projects and tasks of all levels. The Content Marketing Manager reports directly to the Vice President, Marketing and Communications. What you can expect from APTIM Work that is worthy of your time and talent Respect and flexibility to live a full life at work and at home Dogged determination to deliver for our clients and our communities A voice in making our company better Key Responsibilities Manage and work with the creative and marketing team to ideate and define content goals Define priority market segments to influence buyer personas, influencers, partners who need to hear, support, and share our story Create an umbrella brand narrative, messaging maps per strategic business unit and function, and corporate marketing collateral that unite messaging Pitch, write, and produce content which includes content refreshes Manage a connected network of in-house and external agency and consultancy partners to propel APTIM’s brand beyond its current audiences Ensure a cohesive testing/SEO optimization strategy exists to increase content engagement Work with Digital teammates to measure campaign performance and advise leaders to course correct as campaign execution unfolds Support the creation of standard operating metrics/dashboards Contribute to the development and maintenance of efficient and effective content calendars and assets in conjunction with APTIM’s content strategy and content management tools Serve as digital editor, providing coaching, guidance, and project planning support to content creators across APTIM Create content for a variety of platforms including blogs, websites, and social media, etc. Proofread and edit content before publishing Partner with design for creative needs on our online and offline branded publications Partner with strategic business units for alignment on project management and timelines for different brand initiatives Research content and consumer trends, monitor market conditions, and innovations to evolve marketing approaches Develop public relations strategy that increases awareness of our mission and impact Oversee all aspects of media relations, including creating news releases and alerts, cultivating ongoing and proactive media outreach, and tracking media results Provide media/PR counsel to leadership staff as needed Prepare presentations for internal team and client meetings Assist with managing and improving the content creation and publishing process Foster and maintain relationships with key internal and external stakeholders to ensure our department is able to produce timely and relevant content Qualifications Bachelor’s degree in Marketing, Journalism, Public Relations, Communications, or relevant field from an accredited institution; Master’s degree a plus Exceptional writing, editing, and proofreading skills in AP Style Five or more years experience of marketing campaign or content program management Demonstrated experience in marketing automation from program design and distribution, to lead nurturing and scoring, reporting and system analysis and integration Excellent verbal and written communication skills Proficient in multiple kinds of writing: feature stories, profiles, blogs, news articles, white papers, social media campaigns, etc. Proficient in writing for various audiences Strong project management skills with experience managing marketing calendars, workflows, and deadlines Strong attention to detail and exceptional organization skills, and strong people management Must have solid proficiency with Microsoft Office; proficiency with design software such as Adobe Creative Suite (Photoshop, InDesign, etc.) a plus Familiarity with content management systems such as WordPress Experience with Salesforce Pardot is a plus Proven ability to manage and move forward multiple projects with minimal supervision Highly analytical yet creative, able to evaluate information and define challenges or objectives, formulate logical and objective conclusions, and develop solutions Experience working with cross-functional teams in a fast-paced environment Keen attention to detail, the ability to coordinate multiple tasks, and meet strict deadlines Photo and video editing software experience in Web Design and content production is a plus Strong commitment to diversity and inclusivity in the workplace APTIM strongly recommends, but does not require, that its employees receive vaccination against COVID-19. We do require employees to provide information about their vaccination status, whether vaccinated or not.”
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