| Job Category : | Content Writing |
| Company Name: | FullStory |
| Position Name: | Content Marketing Manager |
| Location : | Los Angeles, CA |
| Job Description : | This role can be performed remotely anywhere within the United States and Canada. At FullStory, we’re helping industry-leading businesses optimize their digital experiences to improve the websites and apps we all use every day. We’re building a world-class marketing team where every new team member has a chance to directly influence our bold pursuits. To build the strength of our Content, Brand & PR team, we’re looking for an experienced individual contributor who is passionate about phrasing, adept at content distribution, and spirited about creating conversion through short-form copy—all while keeping a finger on the pulse of the latest content and marketing trends. Reporting to the Senior Manager of Content Marketing, the ideal candidate will have experience contributing to SaaS content strategies, and will be able to create and measure the performance of short-form, conversion-focused copy deliverables: banner ads, landing pages, assets related to account-based marketing (ABM) campaigns, and much more. You could be a good fit if you’re inquisitive, curious, detail-oriented, and open to growth. Day-to-day you’ll: Craft short-form, conversion-focused content, including event deliverables, landing pages, campaign-specific content, and more. Lead editorial support of multichannel campaigns—ABM campaigns, webinars, industry- or persona-focused campaigns, and more. Bring a consistent FullStory voice, tone and approach to all written materials. Collaborate closely with demand generation marketing, design, product marketing, marketing operations, and other teams to ensure alignment. Work closely with teams outside of marketing (customer success, sales, etc.) to ensure alignment and quality of deliverables. Optimize content assets and landing pages based on SEO best practices and brand guidelines. Contribute to the SEO health of fullstory.com through updating backlinks, metacopy, adding and experimenting with demo requests, and improving organic high-performing content. We’re looking for someone who: Has 3+ years of experience writing content for B2B brands such as enterprise prospects, SaaS offerings, or similar Has conversion-focused copy experience Has experience with customer segments and personas and delight in writing for various audiences Has experience in measuring the effectiveness of content marketing, A/B testing, and social media efforts—and can make plans based on data gathered Has experience working with project, content and measurement tools (e.g., Google Analytics, WordPress, Asana, Contentful, NUVI) It would be amazing if: You thrive in a collaborative, cross-functional environment where we use influence over authority to get things done You are passionate about social media and its influence in the B2B space You have excellent project management skills #LI-Remote #LI-AK1 About FullStory Founded in 2014 on the belief that everyone benefits from a more perfect digital experience, FullStory’s digital experience intelligence (DXI) platform empowers businesses to continuously improve their customer experience across sites and apps. FullStory is backed by world-class investors and has 500+ employees worldwide with offices in Atlanta and London. We are proud to have been named to Forbes’ List of America’s Top Startup Employers, Wealthfront’s Career Launching Companies List, and LinkedIn’s Top US Startups List. We are guided by our values of Empathy, Clarity, Bionics, and Trust, which we embed in our day-to-day work. How we support you: FullStorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer: Autonomy and flexibility. From a remote-first work environment and unlimited paid time off, to an annual company-wide closure – FullStorians can focus on the moments that matter. Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based FullStorians, and supplemental coverage options for international FullStorians. Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy. Productivity support. We provide all FullStorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up. Team events. Connect with fellow FullStorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites. Paid parental leave. FullStorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances. Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most. Miscarriage/Pregnancy loss leave. Whether it is for a FullStorian or their partner – take the time you need. FullStory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply – we’d love to hear from you! If you may require reasonable accommodations to participate in our job application or interview process, please contact accommodations@fullstory.com. Requests for accommodations will be treated confidentially. |
Job Opening for Content Marketing Manager in FullStory (Los Angeles, CA)
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