Job Opening for Content Marketing Manager in Sparks Group (910 17th St NW, Washington, DC 20006)

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Job Category : Content Writing
Company Name: Sparks Group
Position Name: Content Marketing Manager
Location : 910 17th St NW, Washington, DC 20006
Job Description : Content Marketing Manager Job Summary: We are looking for a Content Marketing Manager to join a e-retail and SaaS startup. This role will be 100% remote. We’re looking for a Content Marketing Manager who is a master storyteller. You will be responsible for establishing brand voice, drafting thoughtful content, and capturing the target audience through a digital landscape. Working closely with the Co-Founder and Head of Brand, we’re looking for someone who can be an individual contributor and organizational leader starting on day 1. As a Content Marketing Manager, you will be a key contributor within the marketing department and work cross-functionally across the company. You will play an impactful role in defining the direction of our marketing strategy and playbook. As the company grows, this role will become either a senior mentor or a direct manager of a future content team. Content Marketing Manager Responsibilities: Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy. Define our brand voice and serve as an exemplary writer, consistent with our brand’s tone and mission. Develop an SEO strategy to attract potential users, build domain authority, and drive consistent web traffic. Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools. Build and maintain editorial calendar and written guidelines, staying up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar. Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently. Interact with content specialists, graphic designers and internal team members to create and review all content and ensure consistent messaging. Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization. Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing. Management of all creative resources including designers, writers, and other agency personnel. Managing a content marketing budget. Content Marketing Manager Qualifications: Bachelor’s or Master’s in marketing, communications, journalism or related discipline. 6+ years of content marketing or direct copywriting experience. Comprehensive writing portfolio; examples relating to luxury goods, fashion, and technology are a plus. Proficiency with Google Analytics, HubSpot, and social media analytics. Clear, effective communicator — verbally and in writing — with the ability to be persuasive. Editorial mindset that seeks to understand what audiences consume and how to create it. Strong knowledge of content marketing strategy and channels. Excellent grammar, punctuation and spelling skills. Excellent culture fit: you operate from the driver’s seat, you love creating things that don’t yet exist, and you appreciate the journey from idea to actualization. – Download the Sparks Group Jobs mobile app from Apple App Store or Google Play. – Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group! Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status. Sponsored by Sparks Group
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