|Job Category :||Content Writing|
|Position Name:||Content Marketing Manager|
|Location :||999 18th Street, Denver, CO 80202|
|Job Description :||$65,000 – $75,000 + VIP Bonus $65,000 – $75,000 + VIP Bonus Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships. Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success. Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better. We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India. JOB DESCRIPTION The Content Marketing Manager is a key contributor to Vertafore’s marketing campaign initiatives. They help drive engagement with customers and prospects through creation of compelling content. This talented communications professional will be part of the Carrier Marketing team and is responsible for developing and executing on a wide range of content assets, participating in content strategy, using data to find new ways to engage our core audiences, and performing research on relevant thought leadership topics. We’re looking for a person with an appetite for strategizing and crafting engaging narratives that help increase awareness and support lead generation goals for our integrated marketing strategies. Core Responsibilities: Write and edit copy for advertisements, emails, landing pages, eBooks, blogs, scripts, infographics, and other collateral materials to help educate, engage, and generate demand throughout different stages of the buyer’s journey. Conceptualize, project manage, and ensure on-time delivery of a wide range of assets. Work collaboratively with subject matter experts, other members of the Marketing team and others across the company in a fast-paced and deadline-driven environment. Provide creative direction to the design team to bring your words to life, ensuring that content, audience, and project goals are met. Assist Product Marketing team with creating and updating product collateral. Perform content audits to optimize current assets, identify content gaps, and determine opportunities to repurpose content for longevity. Identify and track industry trends, influencers, and topics of interest to help develop new and exciting relevant content strategies. Serve as an editor and Vertafore brand and style resource to other areas in Marketing and the organization. Help maintain the demand generation team’s editorial calendar. Qualifications: BA/BS degree in communications, English, journalism, marketing, or related field. 5+ years of experience writing and creating content marketing, preferably in B2B software or technology-focused industry. Understands search engine optimization and can apply best practices to digital deliverables like landing pages and blogs. Experience writing for senior-level audiences with a demonstrated and clear understanding of the buyer’s journey Strong communication skills with a talent of simplifying complex messages to easy-to-understand stories. Creative thinker, highly detailed-oriented, strong organizational skills, and sets high thresholds for quality. Ability to adhere to brand style guidelines for tone and voice. A team player that loves working collaboratively to set and achieve goals. Understanding of marketing metrics and able to analyze marketing data and KPIs to identify areas of opportunity and improvement. Experience in the financial or insurance industry is a bonus Additional Requirements and Details: Travel required up to 5-10% of the time. Located and working from an office location. Occasional lifting and/or moving up to 10 pounds. Frequent repetitive hand and arm movements required to operate a computer. Specific vision abilities required by this job include close vision (working on a computer, etc.). Frequent sitting and/or standing. THE VERTAFORE STORY Over the past 50 years, Vertafore has advanced the entire insurance distribution channel with the best software solutions in the industry. Today, we’re proud to say hundreds of thousands of Vertafore users rely on our solutions to write business faster, reduce costs, and fuel growth by increasing collaboration and streamlining processes. Vertafore leads the industry with secure, cloud-based mobile products that provide superior reporting and analytics, delivering actionable insight— right when customers need it most. We partner with other leading technology companies to deliver comprehensive solutions to improve the way our customers do business and serve their customers. The Vertafore Way Insurance is about relationships, and technology should make those relationships stronger. That’s why, at Vertafore, it’s our mission to transform the way the industry operates by putting people at the heart of insurance technology. By focusing on our customers, becoming better every day, and delivering results you can see, we provide the level of trust and security that insurance is all about. Bias to Action: We’re united by an innate drive to take action and make a difference in the technology and insurance spaces. Win Together: We work together as one team, showing empathy and respect along the way. Show Up Curious: We work to challenge one another to push boundaries and think beyond the box. Say It, Do It: We honor every one of our commitments because integrity is important to us. Customer Success is Our Success: We cultivate authentic relationships and follow up by actively listening to their needs. We Love Insurance: We appreciate the impact insurance has on the world. Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions! Vertafore is a drug free workplace and conducts preemployment drug and background screenings. The selected candidate must be legally authorized to work in the United States. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an “at will” relationship. Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.|
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