|Job Category :||Content Writing|
|Position Name:||Content Marketing Manager (Remote Locations available)|
|Location :||475 Anton Blvd, Costa Mesa, CA 92626|
|Job Description :||Company Description Content Marketing Manager, Experian Marketing Services About us, but we’ll be brief Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses, and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine. Experian Marketing Service’s mission is to accelerate client success through enabling ecosystems, partnerships, and technology solutions. Experian is looking to hire a Product Marketing Manager for its Marketing Services business line that consists of Targeting and Tapad. You’ll contribute to a high-performing team in a business experiencing rapid change and growth. Founded in 2010, Tapad cracked the code on cross-device marketing technology, creating not only the first but the most robust global cross-device digital identity graph on the market. Ten years later, The Tapad Graph enables marketers to maximize their digital marketing investment for years to come. In November 2020, Experian acquired Tapad, which furthers Experian’s strong commitment to digital identity, activation and connected TV. As a leading provider of consumer data analytics and targeting solutions, Experian Marketing Services has a rapidly growing need to continue expanding our strategy on identity data and services to meet market demand. Job Description What you’ll be doing The Marketing function is responsible for developing crisp, differentiated, and compelling positioning and key messaging for Experian products and services, bringing those messages into the market to drive awareness for Experian Marketing Services. The Content Marketing Manager is responsible for building a cohesive content marketing strategy. The content strategy creates and curates the best content from across Experian Marketing Services to drive an audience-centric, cohesive content plan in a strategy that advances business objectives across channels including thought leadership, whitepapers, blogs, case studies and outbound marketing campaigns. The candidate must have a commanding understanding of marketing, advertising and marketing technology landscapes, with direct experience in content creation, campaign planning and strategy, strategic and marketing analytics. Responsibilities: Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan that is on brand and meets business objectives Create and oversee editorial guidelines to ensure that content is consistent with our brand voice, style, and tone Use audience insights, personas, messaging themes, campaign plans, competitive information, and content performance analytics to build a content marketing strategy and editorial calendar Perform strategic mapping of content to audience journeys and ongoing journey gap analysis of the content inventory and its ability to support content strategy and campaign requirements Create a steady stream of assets that can be leveraged across various channels and use cases — for example, a research report complemented by an infographic, blog post, video, executive summary, and webinar Develop content briefs to help gather information needed to optimize asset creation, performance, and measurement Provide operational support for content strategy and creation, managing the content calendar, workflows, dependencies, and deadlines Contribute to overall content lifecycle management, from creation and editing through approvals, publishing/activation, auditing, measurement, curation, and maintenance Conduct tracking, reporting, and investment analysis, deriving insights that inform content program planning Qualifications We’re looking for a passionate, collaborative content marketer with exceptional writing, editing, creative and communications skills. Preferred qualifications: 5+ years in marketing communications and content creation Experience in writing and publishing impactful content (emails, social posts, blogs, articles, internal/external presentations, speech writing), Passion for taking complex information and translating it into compelling stories for B2B audience Artful with words and passionate about creating compelling stories Analytical and creative when it comes to turning data-driven insights into powerful storytelling Acts like an owner; has a general “get stuff done” mentality Ability to influence executive partners in a fast-moving yet matrixed / cross-functional organization Experience with various content distribution channels and content management platforms Exceptional attention to detail Perks: During this pandemic, all Tapad/Experian employees are working remotely. Once it’s safe to do so, we’ll slowly return to our offices; however, we are in no rush to do this. The safety of our employees is of utmost importance. Three weeks of vacation to start, five sick days, and two volunteer days (plus twelve paid holidays) Competitive pay and comprehensive benefits package Flexible work schedule Additional Information All your information will be kept confidential according to EEO guidelines. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and it ensures that we live what we believe. Experian U.S. employees are required to be fully vaccinated for COVID-19. Experian Careers – Creating a better tomorrow together Find out what its like to work for Experian by clicking here Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and and it reflects what we believe. See our DEI work in action! If you live in Colorado, Connecticut or New York City, please contact us here for the salary range of this position (include this Job Title in your email). In addition to a competitive base salary and variable pay opportunity, Experian offers a comprehensive benefits package including health, life and disability insurance, generous paid time off including parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match. Experian U.S. employees are required to be fully vaccinated for COVID-19. Experian Careers – Creating a better tomorrow together Find out what its like to work for Experian by clicking here|
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