|Job Category :||Content Writing|
|Company Name:||Hatfield Media|
|Position Name:||Content Strategist|
|Location :||2351 Nelson Miller Parkway, Louisville, KY 40223|
|Job Description :||Creativity | Humanity | Innovation | Growth | IntegrityContent StrategistJob DescriptionThe Content Strategist is responsible for overseeing the planning, organization, creation, and entry of content for website projects. The web development team uses a customized framework to build websites quickly and efficiently. This position will assign content research and writing to Content Managers, and report the content status of sites to the Project Manager.ResponsibilitiesContent PlanningConduct website Content AuditsResearch clients to understand the business, industry, and target audienceIdentify content needsCollaborate with the Multimedia Designer to identify assets needed and create a shot list for the ½ day b-roll of video to give to the Video DepartmentEstablish and/or maintain a brand voice for clientsCreate a Content Entry spreadsheet for projectsContent OrganizationCreate all the necessary content related documents in the project driveCreate a new sitemap inline with the client’s business objectivesPrepare the sitemap redirects spreadsheetStructure the Content Outline based on the sitemapIdentify content that needs to be researched and writtenPrepare templates to send to clients to collect information: bios, about, services description, etc.Provide oversight on naming conventions for assets in the Media LibraryContent CreationAssign content provided by the client to a Content Manager to review and edit to ensure it is consistent with the established brand voiceAssign content to Content Managers to be researched and writtenConsult with Multimedia Designer and oversee the mapping of content sections to website blocksContent EntryInform the Project Manager when content is ready to be entered onto the siteEnsure that content added to websites follows the Content Outline, and assets are named using a consistent naming conventionOversee the content entry status on the Content Entry spreadsheetAdditional ResponsibilitiesUnderstand on-page SEOOversee client content reviews/feedback and implement changes as needed.Request a design review of pages after the content entry is completeAttend the daily standup and provide updates on active projectsProvide insight to the Project Manager and Director of Product Management on ways to help streamline and optimize the content management processAssign tasks, including but not limited to client research, writing content, website asset management, on-page SEO improvements, and content templates and prompts to Content ManagersRequirementsThis position is a key role in the web development team and would be responsible for directing and managing the Content Managers. The ideal candidate would have a marketing background and have experience developing website content strategies for clients, understand on-page SEO, have writing aptitude, and be able to oversee content writing assignments for the team.In addition, candidates should be familiar with or be willing to learn how to use Google Drive and content management systems.Job Type: Full-timePay: $48,000.00 – $58,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceFlexible scheduleHealth insuranceHealth savings accountPaid time offProfessional development assistanceVision insuranceSchedule:Monday to FridayAbility to commute/relocate:Louisville, KY 40223: Reliably commute or planning to relocate before starting work (Required)Experience:Content development: 3 years (Required)Writing skills: 4 years (Required)Work Location: One location|
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