|Job Category :||Content Writing|
|Company Name:||Owens Community College|
|Position Name:||Content Strategist|
|Location :||30335 Oregon Rd, Perrysburg, OH 43551|
|Job Description :||The Content Strategist will focus on content planning and development, work with design and production teams as needed, establish an editorial voice for Owens’, and determine content needs, channel selection, and distribution. The Content Strategist will be the lead writer for the department with a focus on storytelling. This position is a creative idea-generator, writer, and problem-solver who organizes and communicates complex ideas across integrated media. This position evaluates content needs, recommends content plans and strategies in support of Owens’ goals.Knowledge, Skills & Abilities: Understanding of the higher education enrollment recruitment cycle and content marketing impacts and touchpoints throughout the prospective student journey.Understanding and experience with media relations and the PR landscape.Content strategy and storytelling across integrated marketing channels including web, social media, email, and print.Experience with identifying and using important information from interview transcripts.Knowledge of SEO and UX best practices for content.Knowledge of AP Style.Excellent creative skills: writing, editing, and proofreading skills for digital and print media.Excellent critical/analytical thinking, interpersonal, communication, and problem-solving,skills.Excellent project management and research skills.Analyze and measure work with a focus on continual improvement.Technology: Microsoft Office, email marketing software, CRMs, Google Analytics, Google Ads Keyword Planner, Google Data Studio, Meltwater or Cision, HARO, and familiarity with or willingness to learn other software tools used by the department.Understanding of Facebook Business/Campaign Manager.Public/media relations.Conduct in-person/phone/web conference interviews with subject matter experts.Excellent organizational skillsAbility to successfully and simultaneously complete multiple projects and tasks with minimal supervision.Ability to develop and maintain effective, collaborative, professional relationships with staff and faculty colleagues.Ability to be a team player with a flexible outlook and ability to work under deadlines while managing multiple projects.Independent judgment to plan, prioritize, and organize a diversified workload with sensitivity and confidentiality.Essential Functions: Reports to the Executive Director, Marketing & Communications and works closely with the President, and senior leadership on sensitive communications.Write engaging copy for the website, print and digital ads, brochure copy, along with other marketing materials in alignment with Owens’ brand voice and style.Develop production schedules for assigned work; coordinate feedback rounds and obtain approvals from key stakeholders as needed.Analyze metrics, research industry best practices, competitive analysis, user feedback and evaluate existing content to make strategic recommendations on adding new content or updating existing content.Promote diversity, equity and inclusion through critical and compassionate communication and strategic outreach efforts to students, faculty, staff, alumni, friends of the college, and the general public.Evaluate data in GA4 to measure the impact of campaigns, site conversions, site traffic, etc. Produce regular reports to Executive Director and Owens leadership teams.Collaborate with the Executive Director, Marketing & Communications, and other colleagues in the department and the college to identify and define content marketing strategy, tactics, and evaluation.Research, conceptualize, write, edit, and proofread copy for content marketing pieces and incorporate it into the overall strategic marketing plan.Brainstorm and pitch story ideas for keyword-driven content-marketing blogs and articles with the goal of engaging prospects, increasing Web traffic, and driving conversions.Interview students, faculty and other subject-matter experts to gather information and assist in the development of content for websites, blogs, social media, and other communication channels.Assist with reputation management for the College.Compile and disseminate media coverage reports.Work with the creative teams to appropriately convey this information.Oversees and maintains Owens-wide Content Calendar, ensuring content is published on time.Other Characteristics: Dedicated to the mission of open access higher education institution with a focus on Owens Community College’s mission, vision, and core values.Minimum Education/Experience: Bachelor’s degree – Marketing, communications, journalism or related.1-year professional marketing/communication experience.Preferred: Professional Certified Marketer (PCM), Google Data Analytics ProfessionalBenefits: PPO Plan OR Consumer Driven Health Plan (including dental and vision)Sick LeaveVacation HoursState Pension Plan – SERS (Other alternative programs can be selected)To see more about this job and others at Owen’s Community College please visit: jobs.owens.eduJob Type: Full-timePay: $42,400.00 – $47,650.00 per yearBenefits:401(k)Dental insuranceFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offProfessional development assistanceRetirement planTuition reimbursementVision insuranceSchedule:8 hour shiftMonday to FridayWork Location: One location|
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