|Job Category :||Content Writing|
|Company Name:||Calspan Corporation|
|Position Name:||Content Writer & Marketing Specialist|
|Location :||4455 Genesee Street, Buffalo, NY 14225|
|Job Description :||Overview: The world’s greatest innovators rely on Calspan, as evidenced by our track record of successfully providing high-quality independent engineering design, test, and research services for more than 70 years. We are proud to offer innovators a wide array of engineering services to support their game-changing innovations. We are looking for a full time Content Writer & Marketing Specialist to develop compelling content and value propositions for multi-touch, multi-channel marketing campaigns.Responsibilities: Core Responsibilities Listed Below – Compensation and position level commensurate with education and experience.Develop compelling value propositions for all business units. Update company messaging to reflect Calspan’s technical expertise, problem-solving capabilities, and strong values and culture.Create a content marketing strategy and schedule. Contribute to the execution of digital marketing campaigns, social media publishing, website evolution and maintenance, landing page development, PR activity, and tradeshows.Conduct market research to identify target accounts and contacts. Obtain critical business intelligence, including market research, competitive analysis, and trends. Analyze marketing metrics to determine the effectiveness of messaging.Perform initial qualification and assignment of inbound leads in the CRM.Serve as a shared creative resource for all internal business units and complete all required marketing support requests.Qualifications: Preferred Education / Experience: Bachelor’s degree in marketing, communications or related disciplineContent or technical writing experience desiredA combination of education and experiencePreferred Knowledge / Ability: Proficiency with Microsoft Word, Excel, PowerPoint, Access, Publisher, InDesign, and various social media channelsFamiliar with standard marketing principles, practices, and proceduresAdvanced verbal and written communication skills to effectively interact with internal and external customersBroad writing capability with an understanding of audience needsStrong organization and self-management skills while working in a face-paced, highly fluid environmentCreative-minded and takes ownership and initiative to resolve issuesExcellent organizational and time management skillsBenefits Package: Our goal is to provide Calspan employees and their families with a comprehensive and competitive benefits package. Our benefits include: Health Insurance, Health Savings Accounts, Flexible Spending Accounts, Dental Insurance, Vision Insurance, Life Insurance/Accidental Death & Dismemberment, Short-Term/Long-Term Disability, 401(k), Critical Illness Insurance, Accident Insurance, Hospital Indemnity Insurance, Universal Life Insurance Policy, Paid-Time Off, Company-paid Holidays, Bereavement Leave, Jury Duty, Military Leave, Employee Assistance Program and Educational Assistance Reimbursement._Calspan is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Calspan supports safe and drug free workplace through pre-employment background checks and drug testing._Location: 4455 Genesee Street, Buffalo, NY 14225Job Type: Full-time|
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