|Job Category :||Content Writing|
|Company Name:||Bedshe International Co Ltd|
|Position Name:||Copywriter and Content Manager|
|Location :||New York, NY|
|Job Description :||About usBedshe International, an industry leader in the home textile sector with more than 40 years of experience is looking for a skilled and creative Copywriter and Content Manager to support the company’s pet brands: a successful Amazon-only brand called Lesure Pet and a new DTC brand launching in 2022.With offices in Shanghai, Wuxi, Shenzhen, and New York, we strive to be a force for good-for our people, for our customers and for society. We keep our people at the center, and we create room for growth so they can thrive. Collaboration between local and global teams is key for the success of our company and brands.Role DescriptionAs a Copywriter/Content Manager, your primary responsibilities will include copywriting for blogs, websites, landing pages and social media accounts. You’ll also be tasked with creating and managing content calendars in collaboration with our Social Media Manager.The Copywriter/Content Manager will report to the Brand and will collaborate with our internal teams and external partners in SEO, Paid Advertising, Social Media, Search and Earned Media to develop dynamic creative solutions that drive business performance for our brands.This role partners with Lead Creative Managers, Sales Leads and SEO Strategists to help maintain creative intent and integrity throughout the entire process. From creative strategy, writing, and editing, to execution, and performance, the ideal candidate will understand the balance between thoughtful and groundbreaking content that connects with an audience across all channels.As part of your role, you will: · Play a major role in defining and communicating our brands’ voice, tone, and personality· Take part in developing and overseeing content strategy aligned with short- and long-term marketing objectives· Collaborate with SEO and strategy teams to plan and develop site content, style, and layout· Create high quality content across various mediums, including editorial articles, content marketing, site copy, newsletters, and more· Oversee content initiatives to ensure customer engagement, brand consistency, and a positive customer experience· Analyze content performance and apply learnings to future content calendarsAbout youWe are looking for someone who works well in a collaborative environment and is capable of both revolutionary ideation and rapid execution.The ideal candidate:· Is passionate about pets· Has 4 – 6 years of creative experience on an advertising, content marketing, or digital media team· Excellent verbal and written communication and presentation skills· Knowledge of SEO, social media, and strategic best practices· Strong skills in creating original content that targets a specific audience and meets company objectives· Ability to work within a fast-paced and collaborative team environment· Highly self-motivated and self-drivenJob Type: Full-timeSalary: $60,000.00 – $70,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programHealth insuranceLife insurancePaid time offReferral programVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payExperience:Branding/Marketing: 3 years (Preferred)Copywriting: 3 years (Preferred)Work Location: One location|
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