Job Opening for Copywriter, Demand Generation (Remote) in DreamBox Learning (Raleigh, NC)

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Job Category : Content Writing
Company Name: DreamBox Learning
Position Name: Copywriter, Demand Generation (Remote)
Location : Raleigh, NC
Job Description : About the Role: Do you thrive in a fast-paced, collaborative environment? Do you have a passion for education and helping school communities empower students through learning? We are seeking a Copywriter to join our growing Marketing team. In this role, you will create persuasive writing to highlight the impact of our edtech products and promote new business growth. Through short and long-form content for various marketing channels, you’ll develop segmented messaging tailored to school and district leaders. You will serve as “the voice” of DreamBox, providing a consistent tone and manner across all written communications.What You’ll Be Doing: Writing copy for various marketing needs, including emails, articles, collateral, website pages, blog posts, and digital ad copy, adjusting the messaging as needed for different channels.Discussing talking points with various stakeholders, including marketing, sales, customers, and product marketing to develop content.Writing email cadences for campaign follow-up to support direct sales team outreach and lead nurture.Continuously raising the bar on creativity, writing fresh copy that connects with the desired audience and drives action in short timeframe.Producing written materials for a variety of formats, including print collateral (flyers, brochures), web and interactive content, and longer-form blogs.Ensuring written materials are clear, concise, and persuasive to help bring the program strategy to life.Understanding target audience to translate copy and design into compelling creative.Collaborating with a team from concept development to delivery of final product, especially with our designers.About You: Five plus years of relevant experienceExperience in education or Edtech industry strongly preferredSocial media or content marketing experience a plusAgency or client-side experience a plusExcellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising, Web, product, brand messaging and promotional copyFamiliarity with standard style guidesExperience in an environment working with marketing, advertising or PR campaigns, print and social media preferredComfortably vary voice, style, and other characteristics demanded by the company or target audience at handAbility to think strategically and conceptualize creativelyStrong verbal and written communication skillsAbility to work cross-functionally and with a fast-paced teamAbility to manage multiple projects and deadlinesAbility to own projects, demonstrate good judgment when working with team members and client contacts, and take initiativeKnowledge of online content strategy and creationExperience with SEOCollaborative spiritLegal right to work in the United States#BI-Remote #LI-RemoteAbout Us: Right now, even though STEM skills are increasingly important, over 60% of students in Kindergarten through 8th grade are not proficient in math or literacy at their own grade-level. The pandemic has increased the opportunity gap for our most vulnerable students. As a society, we need to bring together our best, most creative minds to tackle this critical problem and ensure all kids are successful in math and school and have the tools they need to reach their potential. This includes developing the most innovative learning technology using advanced data science in a way that inspires students and empowers teachers. Come help us make a difference at DreamBox Learning.We’re passionate about our mission to radically transform the way the world learns. Today, our Intelligent Adaptive Learning platform – with its rigorous curriculum and game-based environment – is helping 5 million kids and over 150,000 educators improve math achievement and build a love of math at the same time. In the wake of COVID-19, and the broad range of learning experiences: in-person, all virtual and hybrid models, we are uniquely positioned to bring our best-in-class adaptive learning platform to more students and provide Educators and Parents with insights into their student’s learning.We offer a flexible, hybrid work solution once it is safe to go back into the office. We are all 100% remote at this time.At DreamBox, we are hooked on celebrating diversity & providing an inclusive workplace and it shows throughout our product, brand, and teams. We are proud to be an equal opportunity employer. Thanks for considering DreamBox Learning!Job Type: Full-time
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