|Job Category :||Content Writing|
|Location :||New York, NY 10018|
|Job Description :||ABOUT US LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée. THE ROLE: You are the magic behind compelling, inspiring storytelling through copy and content for the LIVELY Brand. As a copywriter you are responsible to craft highly conceptual, creative, relevant, and compelling copy that consistently communicates the brand voice and tone. Nimbly, expertly, and quickly pivot tone of voice depending on the project, whether it’s a fashion meets function POV or a subject line touting a current promotion. You are curious and constantly learning consumer insights, cultural movements to tell relevant stories through the brand lens. Have a deep understanding of all marketing channels and a true love for aligning business goals with stories that drive action all the way through the funnel. The Copywriter will report directly to The Director of Brand and Creative. KEY RESPONSIBILITIES: Lead brand storytelling; around launches, product positioning, brand programs and movements. Produce and guide the brand voice/copy across the site, social, email, video and print including both short and long form editorial (i.e. blog) Deliver engaging yet informative messaging around product information and details (including product naming, style notes etc.) Write copy for use in a variety of media including site, social, video, email and text Edit and proof work to ensure high brand standards are met across all content outputs Stay up to date on all copy, industry/brand trends to constantly grow the brand voice and ensure that the LIVELY lens stays current and relevant. Work with project management and key stakeholders to organize and streamline copy processes. Oversee, mentor and manage workload of junior copywriter Qualifications: 5+ years experience in copywriting and/or content marketing. Bachelor’s degree in English, Journalism, Marketing, or Communications Proven ability to write copy for a variety of platforms and customer touchpoints. Knowledge of marketing materials and processes. Enthusiasm for women’s wear and passionate about the LIVELY brand and mission Detail oriented, highly organized and able to multitask Strong individual work ethic with ability to work as part of a team vuDgpTYKn3|
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