|Job Category :||Content Writing|
|Company Name:||Villanova University|
|Position Name:||Digital Content Specialist|
|Location :||800 Lancaster Avenue, Villanova, PA 19085|
|Job Description :||Posting Number: 20223012S Position Title: Digital Content Specialist Position Type: Staff Location: Villanova, PA Recruitment Type: Internal/External Applicants Work Schedule: full-time/12-months Avg Hours Week Department: 653 – University Communication and Marketing – Marketing Position Summary: Under the direction of the Director of Digital Recruitment Marketing, University Communication and Marketing (UCM), the Digital Content Specialist provides support in the development of national digital marketing campaigns for a portfolio of master’s programs in highly competitive fields. Must be a strong writer and will be responsible for SEO-driven content development and ideation across platforms including web pages, landing pages, emails, text messaging, video scripts, and social and digital advertising to support SEO and lead generation efforts. The Digital Content Specialist will work alongside savvy communication marketing and higher education leaders to develop brand-focused content that supports university enrollment goals. Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova University’s mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University’s mission and values. Duties and Responsibilities: Collaborates with and supports the UCM Director of Digital Recruitment Marketing with content strategies to support national digital marketing campaigns for a portfolio of master’s programs. Must be a strong writer and will focus on SEO-driven content development and ideation across platforms including web pages, landing pages, text messaging, video scripts, emails, and social and digital advertising to support SEO and lead generation efforts. Participate in timely discussions of content performance metrics and adjust/update/optimize content as needed based on analytics and SEO management tool performance. Work alongside savvy communication marketing and higher education leaders to develop brand-focused content that supports university enrollment goals. Closely coordinates with University IT for web content strategy, design via Adobe Experience Manager (AEM) and execution, as well as effective use of the University’s CRM (Slate). Refines department systems with agency partners for content and SEO workflow and project management. Collaborates with UCM areas – marketing, design, etc. – to generate creative content for specific digital marketing recruitment. Work with agency partners to develop, refine and flex creative content to support marketing, brand, and enrollment goals. Uphold and integrate the Villanova brand into all program content development. Performs additional duties and assists with projects as assigned. Minimum Qualifications: Bachelor’s degree required. Three or more years of digital marketing experience in content development. Must have demonstrated metrics-driven success in achieving goals and objectives. Team player with strong communication, project management and problem-solving skills Excellent internal and external relationship builder. Proven experience developing content for digital campaigns and ability to manage several projects simultaneously in a deadline-driven environment. Strong organization, multi-tasking abilities with superior attention to detail. Must be a flexible, upbeat, energetic self-starter who enjoys collaboration. Have a deep commitment to the well-being of the University and a commitment to the University’s Catholic/Augustinian heritage, the advancement of its mission and to serving the needs of a diverse community. Proven expertise writing and editing compelling content to generate web traffic and convert leads. Keen understanding of the importance of SEO in the lead generation process. Highly proficient in Google Ads, Facebook Ad, LinkedIn Promoted posts and online project management systems. Should have a good understanding of Google Search Console, Google Analytics, Google Tag Manager and other digital marketing analytics tools. Interactive/web/mobile know-how (HTML, CSS), use of AEM as content management system, video experience and understanding of UX and CX required. PC and MAC platforms; server technology. Preferred Qualifications: Degree in marketing, communications, advertising, journalism or a related field is preferred. Certification in digital marketing or marketing technology is a plus. Experience within an academic environment is preferred. Physical Requirements and/or Unusual Work Hours: Must be willing to work evenings, weekends and some holidays as the demands of the job dictate. Special Message to Applicants: Posting Date: 03/01/2022 Closing Date (11:59pm ET): 03/23/2022 Salary Posting Information: Commensurate with experience Salary Band: I Job Classification: exempt References Needed References Needed Minimum Number of References Needed 3 Maximum Number of References Needed 3|
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