|Job Category :||Content Writing|
|Position Name:||Digital Content Strategist & Copywriter|
|Location :||88 11th Ave NE, Minneapolis, MN 55413|
|Job Description :||Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life. Graco has excellent opportunities available to individuals who want to be part of fast-moving, growing company – especially candidates committed to quality, innovation and solving customer problems. Graco was proud to be named a Best Place to Work in Manufacturing and Production by Fortune Magazine in 2016, 2018, 2019 and 2021. Are you a word wizard and amazing storyteller? Can you explain complex things in a way the average person can understand? Know how to make search engines care about what you write? Are you highly organized and thrive in a fast-paced environment? Then we’re looking for you! Graco’s Industrial Division is a fast-paced, high-performing, and growing business, with global operations and hundreds of millions of dollars in annual sales. Our equipment helps solve some of the world’s most complex manufacturing challenges. Graco technology is used by automotive companies to achieve the highest quality paint finishes; electronics manufacturers rely on our solutions to manage heat inside 5G equipment and gaming consoles; battery producers use our technology to get the extra mile out of electric vehicles; and Graco enables solar panel manufacturers to increase efficiency while reducing footprint, just to name a few applications. Many of our end user customers are household names that are synonymous with technology thought leadership. Graco’s Industrial Team is built for performance, innovation and service within these markets, with Leading Technology and Proven Quality. Graco’s Industrial Division’s marketing team is looking for a content leader who is part strategist, part copywriter, and part content manager. Someone who has a true passion for taking innovative product technology and writing compelling content that resonates with customers. The Digital Content Strategist & Copywriter is responsible for the development of engaging and compelling content to provide exceptional customer experiences. Through a customer-centric approach, the Digital Content Strategist & Copywriter drives the quality and consistency of marketing content to increase brand awareness, engagement and qualified leads that help drive sales revenue for the Industrial Division. The Digital Content Strategist & Copywriter identifies and supports the content demands of various projects across multiple channels and platforms. This role will work closely with the division and corporate digital teams to support other digital developments for the division. This role requires an experienced and organized person who is a storyteller and can adapt their voice and style accordingly to the target audience. Essential Duties Collaborate with Marketing and Communications peers, Product and Channel Marketing Managers, Training, Sales and SMEs to: Provide strategic content recommendations Identify content gaps and opportunities, and create content accordingly Write, edit and curate accurate, relevant and compelling content for channel partners and customers for all stages of buyer’s journey Champion engaging product positioning and content for existing products, new product launches, marketing campaigns and events for both digital and traditional print environments Provide accurate and compelling content for Graco.com Ensure that product information and all related messaging is posted to all available digital channels Create scripts/storyboards for video development Utilize Content Management Systems (CMS) to manage and improve existing content on graco.com Maintain content database & audit content regularly for accuracy and completeness Partner with Demand Generation Team and Corporate SEO Specialist to: Ensure digital content is optimized for search and user experience Increase website traffic on Graco.com by producing compelling content that ranks high and converts to leads Build and implement content for lead capture and lead nurturing Write content to support social media and account based marketing strategies Position Requirements Bachelor’s Degree in Communications, Journalism, Marketing or related field Three years digital content management and writing experience in the B2B industrial / manufacturing industry highly preferred Exceptional writing skills Ability to create impactful, relevant and compelling content market messaging Take the complex and make it understandable to the target audience Exceptional communication skills Ability to align content plan with business and strategic objectives and proactively communicate with team members on project status, key dates, results, metrics, etc. Exceptional organization skills Ability to manage content database & multiple projects, in a fast-paced, deadline-driven environment Desired Experience with Salesforce.com, content curation tools, Google Ads, marketing automation, PIM and account based marketing We believe that teamwork, collaboration and the continuation of a strong culture best happens in person, yet we believe strongly in work/life balance. This position is based at Graco’s Industrial Division global headquarters in Northeast Minneapolis. This area is one of the most sought-after destinations in the Twin Cities due to the vibrant art community, award-winning restaurants interwoven with enduring neighborhood favorites, and the highest concentration of breweries in the city. Our campus fronts the Mississippi River with direct access to scenic trails linking Minneapolis’ nationally-recognized parks system. Proven Quality. Leading Technology. Launch your career with Graco! Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more. Our expectations are high. That’s why we are always looking to hire the brightest and the best!|
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