|Job Category :||Content Writing|
|Company Name:||Jim Ellis Automotive Group|
|Position Name:||Events and Content Marketing Manager – Jim Ellis Automotive Group|
|Location :||Jim Ellis Automotive Group in Atlanta, GA 30341|
|Job Description :||Come join one of the largest privately-owned family of dealerships in Georgia at Jim Ellis Automotive Group, where you can always expect the best!We have a hands-on management team to help you grow & succeed all while earning the pay you deserve. Keep reading to see how you can join our team as an Events and Content Marketing Manager today!Shift: Full-time 40 hours/week, Monday-Friday (schedule can be negotiated, one remote day per week). Availability on weekends necessary for events.What Jim Ellis has to Offer You: *Weekly payEmployee discounts on products, services, and vehicle purchases5-day Work WeekClosed on SundaysEmployer-Paid Holidays + Paid Time OffEmployee Referral Program of up to $500 per referralMedical, Dental, and Vision Insurance401k planCompany-Provided lunch on SaturdaysCareer advancement opportunities and promotions from withinPaid TrainingLong-term and Short-term DisabilityEmployee Assistance ProgramCompany-paid life insurance for full-time employees (additional coverage available)Continued Education with Dale Carnegie and DeVry UniversityCharity and Community Outreach OpportunitiesSkillset enhancement opportunitiesEmployee Recognition ProgramsCompany giveaways to local events and attractionsFamily-owned and family-operatedDiscount pricing on products, events and attractionsYour Essential Job Duties: Manage Marketing SponsorshipsEvery day, vendors reach out to our dealerships with sponsorship opportunities. Some are valuable in helping us meet our marketing objectives…others are not. This position will evaluate the value of each sponsorship opportunity by serving as the main point of contact for all sponsorship submissions. Specific tasks/skill sets include:Responsible for reviewing and researching sponsorship opportunities to evaluate potential value for dealershipResponsible for weeding out low-value sponsorships and presenting high-value sponsorship opportunities to dealership stakeholdersResponsible for negotiating price, terms/conditions, added-value, etc. for each signed sponsorshipResponsible for ensuring that the dealership receives all stated benefits agreed to in the sponsorship, which may include product placement, advertising commitments, branding opportunities, etc.Responsible for evaluating performance and reporting ROI for each signed sponsorshipResponsible for managing a sponsorship calendar that is inclusive of all signed sponsorships for all dealershipsManage Special EventsEvery year, our dealerships host or participate in more than 200 special events. Some are large and complex with many moving pieces and people resources…others are smaller and can be self-managed. This position will manage all special events for all dealerships, including vetting opportunities, planning and execution. Events may include grand openings, product launches, customer appreciation activities, company meetings, community involvement, etc. Specific tasks/skill sets include:Responsible for reviewing and researching event opportunities to evaluate potential value for dealershipResponsible for weeding out low-value events and presenting high-value event opportunities to dealership stakeholdersResponsible for negotiating price, terms/conditions, added-value, etc. for each signed eventResponsible for ensuring that the dealership receives all stated benefits from the event, which may include product placement, advertising commitments, branding opportunities, etc.Responsible for successful event execution, including event setup, vehicle placement (if applicable), managing staffing needs, event breakdown, etc.Responsible for managing all special event materials/collateral, including premium items, signage, tables, iPad kiosks, etc.Responsible for evaluating performance and reporting ROI for each completed eventResponsible for managing an events calendar that is inclusive of all scheduled events for all dealershipsManage Email NewslettersEvery month, our stores send out email newsletters. Currently, most stores send every other month. This position will manage all newsletters for all dealerships, including planning content, writing content and working with a specified newsletter vendor. This person will be responsible for all elements that go into the planning, building and launching of store newsletters and serve as the liaison between the newsletter vendor and the designated store-level newsletter contacts. Specific tasks/skill sets include:Responsible for identifying and recommending relevant content to be used in each store’s newsletterResponsible for writing any custom content that is needed for any of the store newslettersResponsible for planning and writing all elements of the Jim Ellis Group newsletters that generally go out twice a yearResponsible for ensuring that the dealership receives all stated benefits from the store newsletter vendor Responsible for successful launch of each store newsletter for any month that a store is scheduled to sendResponsible for planning calendar of send dates for newsletters for each store for the year and the monthly timeline and launch date for each store newsletterResponsible for evaluating performance and reporting ROI for each store newsletter and insuring that each store receives timely and accurate reporting from their newsletter sendsResponsible for proofing each store newsletter and insuring that all content is accurate, links work properly, etc.Content GenerationPosition will be responsible for generating monthly content for advertising copy, SEO, internal communications, PR, etc. Must have expert knowledge of AP Style writing, have the ability to create persuasive creative copy and serve as the leading grammar expert for the agency. Position will write copy each month for the following:Radio and TV scriptsWebsite landing page contentDirect MailPress ReleasesBlogsNewslettersDisplay Banner AdsEmail CampaignsEducation and Experience3-5 years managing sponsorships, special events and developing B2C advertising-centric marketing content1-2 years managing one or more direct reportsRelated college degree or equivalent work experience (experience in the automotive industry a plus)Proven work experience managing sponsorships and special eventsDemonstrable experience developing written advertising contentStrong analytical skills and data-driven thinkingGeneral RequirementsMust thrive in a hyper active fast-paced environmentOutstanding verbal and written communication skillsHighly-detailed individual with exceptional organizational skillsSelf-starter with the ability to learn on the goAbility to manage shifting prioritiesAbility to accept supervisory coaching related to performance, work habits and attitudeAbility to function as a team member and get along with others with diverse personalitiesComputer RequirementsProficient in Microsoft Office products including Word, Excel and PowerPointMust have experience designing Excel spreadsheets that effectively communicate/track KPI resultsExperience with Photoshop (or similar application) preferredWhy Jim Ellis?Jim Ellis Automotive Group is a family-owned and operated company with over 50 years of experience in the automotive industry. Our guiding principle is to be the best automobile retail organization for the franchises we represent in the communities we serve. With the help of our employees, we strive to provide the best quality in the areas of vehicle sales and service for all clients and prospects. With your help, we can continue to enhance our long-standing reputation of fostering a family atmosphere that generates highly-satisfied customers and employees. Selling and servicing vehicles is what we do, but taking care of people is who we are!Apply now!We are an Equal Opportunity Employer. All applicants must submit to and pass pre-employment testing to include background check, drug screening and MVR.ALTJob Type: Full-timePay: $65,000.00 – $70,000.00 per yearBenefits:401(k)Dental insuranceEmployee assistance programEmployee discountHealth insuranceLife insurancePaid time offReferral programTuition reimbursementVision insuranceSchedule:Monday to FridayWeekend availabilitySupplemental Pay:Bonus payApplication Question(s):Are you proficient with AP style writing?Do you understand this is an in-office position in Chamblee, Georgia?Do you have writing samples that can be shared upon request?Education:Bachelor’s (Required)Experience:Event planning: 2 years (Required)Content writing: 2 years (Required)License/Certification:Driver’s License (Required)Work Location: One location|
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