|Job Category :||Content Writing|
|Company Name:||Unity College|
|Position Name:||Marketing Content Developer|
|Location :||70 Farm View Dr, New Gloucester, ME 04260|
|Job Description :||JOB OVERVIEW Reporting to the Executive Director of Brand Strategy and Marketing, this position is responsible for designing, creating, organizing, and implementing marketing campaigns that support the growth of products and services offered by the Unity Colleges Sustainable Educational Business Units (SEBUs). The ideal candidate is first and foremost a great copy writer with a good eye for design. The content developer develops recruitment campaigns and provides reports based on information collected such as marketing trends, competition, new products, and pricing as needed. This work includes media capture and production, market analysis, management of social media channels, content generation, and general support. Enhances the Colleges image through marketing to meet mission-driven goals. Through researching current marketing trends, the Marketing Content Developer informs product development and develops plans to generate audience interest, awareness, and purchasing of products and services. POSITION SPECIFIC RESPONSIBILITIES AND EXPECTATIONS Develop data driven marketing strategies for Unity College Sustainable Education Business Units (SEBU) as assigned. Provide copy for web pages, ads, program sheets, and other marketing material. Responsible for analyzing and organizing marketing campaigns and report findings to the leadership team. Responsible for coordinating external advertising firms. Execute marketing initiatives for SEBUs as assigned. Contribute to College-wide marketing initiatives as needed. Provide fiscal oversight for marketing events through the development, planning, and management of appropriate budgets. Coordinate marketing efforts for the College by attending meetings, creating content, and executing marketing initiatives with the goal of increasing leads and applications. Work with necessary constituents (external suppliers, events, facilities, public safety, etc.) to ensure organization and execution of assigned events. Assist with managing production and clean-up as necessary. Manage all official social media channels, including responding to inquiries, posting news and events, creating ads, and reporting. Keep inventory of marketing equipment, backdrops, projectors, computers, and other display materials. Work with appropriate departments and personnel to ensure secure data management. Maintain high standards of customer service, consistency, accuracy, and appropriateness of content. Assist with writing projects, such as website updates, creating new content for the website and marketing material, and assisting with editing of all forms of marketing collateral. Monitor marketing projects and event timelines and ensure deadlines are met. Reviews and assesses execution. Assist the marketing director with planning, implementation, and administrative needs as required. Manage, coordinate, and supervise the student workers assigned to marketing. Assist with management of college commencements. Contribute to the overall success of marketing by performing duties as assigned. REQUIRED QUALIFICATIONS To be successful in this position you must be able to execute each of the position specific responsibilities while meeting the position expectations. Additionally, the position specific education, skills and competencies listed below are representative of the knowledge, skill, and/or ability needed. Reasonable accommodations may be made upon approval by the supervisor and Director of Human Resources, to enable individuals with disabilities to perform the essential functions. POSITION SPECIFIC EDUCATION, SKILLS AND COMPENTCIES: Required: Bachelors degree in English, Marketing, Communication, or similar and 1-2 years experience. Excellent organizational skills with ability to manage multiple projects and work assignments from a variety of staff and volunteers. Excellent communication skills, including writing, proof-reading skills, and speaking. Excellent interpersonal skills both in person and by phone, with high professionalism. Ability to accomplish projects with little supervision. Fantastic customer service ethic and high expectations for quality. Proficient using Facebook, Instagram, LinkedIn, YouTube, Microsoft Word, Excel, PowerPoint, Adobe InDesign, Adobe Photoshop, Adobe Spark, WordPress, and Constant Contact. Experience with Salesforce and/or Pardot a plus. Must be able to work as a team with multiple units. Travel required. Must be willing to work specified college events, including commencements and recruitment events, as well as additional nights and weekends. Ability to obtain valid Maine drivers license. WORK SCHEDULE / AVAILABILITY REQUIREMENTS Work hours are specific to the requirements of this position and can include days, evenings, weekends. Working extended hours may be required as needed and Unity College employees must be flexible and cooperative in fulfilling their responsibilities while meeting the Colleges needs. PHYSICAL DEMANDS While performing the duties of this job, it is regularly required to sit and talk or hear. The employee is occasionally required to stand or walk. The employee must occasionally lift and/or move up to 20 lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The use of either hand for repetitive movements such as grasping, grasping and turning, and fine manipulation is required as is the ability to use the telephone for internal and external communications. ENVIRONMENTAL CONDITIONS Work is performed mostly in an office setting. The noise level in the work environment is normally moderate. Exposure to changes of temperature or humidity 1-33% of the time. POSITIONS AT UNITY COLLEGE ARE DEPENDENT ON THEIR VIABILITY AND AN ESTABLISHED VIABILITY MATRIX. THE VIABILITY MATRIX FOR THIS POSITION IS: The College requires segmented, SEBU-specific marketing. The College has a total annual operating budget of at least $35M with a positive net revenue budget. Enthusiastic support of the enterprise model.|
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