|Job Category :||Content Writing|
|Company Name:||Giant Bicycle Inc.|
|Position Name:||Marketing Content Lead|
|Location :||Ventura County, CA|
|Job Description :||Position: Marketing Content LeadReports To: Marketing ManagerSummary: The MCL will work with the Marketing Manager to lead Giant Group USA’s marketing communication strategy for company-wide awareness, departmental calendaring, implementing of timelines and, ultimately, the execution of departmental projects/initiatives to meet or exceed objectives.The MCL will execute all areas of production/execution across a wide variety of creative deliverables including but not limited to: Digital Assets, Advertising, Retail Support, Product Launch, and Promotions.Job Execution Responsibilities: DIGITAL· Identify and leverage website marketing, social media initiatives, video brand & product highlights, and future interactive web experiences and measurement of performance of all digital channels· Responsible for the day-to-day management of social/digital agency partners· Create, monitor, and manage brand-specific web content updates, social media posts· Source and manage multiple contributors from all disciplines – film, photography, writers and Giant Group internal teamCOLLATERAL· Own and lead the creative design & content development of Sales workbooks, Gear catalog, infographics, Sales & Marketing internal communication, and retail marketing programs· Edit and proofread all creative content working with Sales, Product, and Marketing team members· Work with print and media vendors to ensure product and brand stories are highlighted and reviewedRETAIL· Work with Retail Services team on Marketing initiatives/campaigns to connect better with in-store and online customers· Partner with Regional Sales Managers for geography-specific content to increase local market reach· Work directly on key product, sales and retail teams to coordinate, plan, track and report on key product and brand initiatives covering new product launches, seasonal campaigns, and in-store experiencesJob Qualifications: · B.S. Degree in Marketing or Communication preferred· 3+ years of Creative Content and Digital Marketing Strategy experience· Creative content and design skills (InDesign, Adobe Illustrator)· Demonstrated knowledge of Marketing strategies related to online and offline tools· Strong project management skills and experience working successfully with cross-functional teams· Strong communication skills, especially outlining and writing short and long-form content· Solid foundation in creative initiatives, marketing campaign strategy, content marketing, and performance measurement· Understanding Digital Media, Public Relations, and Advertising· Experience in or passion for cycling and/or sporting goods industry· 10% – 15% Domestic travel· Exempt / full time position· Must be a highly proficient written and oral communicator· Must have own vehicle and valid driver’s license· Must be willing to be subject to a thorough background check.· Must be vaccinated and provide vaccine card.· No remote opportunitiesGiant Bicycle, Inc. follows Federal, State, and local guidelines to provide a safe and healthy work environment—including safety protocols to fight the COVID-19 pandemic. All employees at Giant are required to provide proof of COVID-19 vaccination. Requests for exceptions to Giant’s vaccination policy are reviewed for sincerely held religious beliefs or medical/disability reasons.Qualified candidates, please send your cover letter with a resumeRequirements: Potential for unpredictable work hours and schedule changes in order to meet deadlines as needed.Exempt position.No remote work. Position based in Newbury Park, CA.This is a full time, exempt position based out of our corporate office in Newbury Park, CAJob Type: Full-timePay: $63,000.00 – $65,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programEmployee discountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceSchedule:8 hour shiftDay shiftHolidaysMonday to FridayOvertimeSupplemental Pay:Bonus payCOVID-19 considerations:Giant Bicycle Inc is committed to following all COVID-19 protocols!Experience:Creative Content & Digital Marketing Strategy: 3 years (Preferred)InDesign and Adobe Illustrator experience?: 2 years (Preferred)Work Location: Multiple Locations|
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