|Job Category :||Content Writing|
|Company Name:||State of Nebraska|
|Position Name:||Marketing Content Specialist|
|Location :||301 Centennial Mall S, Lincoln, NE 68508|
|Job Description :||Description If you are passionate about Nebraska and all our great state has to offer, the Nebraska Tourism Commission has an exciting opportunity for you to join their team as a Marketing Content Specialist! In the position you will assist in delivering clear and compelling information to travelers and Nebraska tourism industry members, via email, social media, travel guides and VisitNebraska.com. This position requires some travel with the possibility of overnight stays associated with that travel. The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. Before we dive into what we need, let us show off what you get! Workplace flexibility13 paid holidaysVacation and sick leave equating to 24 days your first year, accruing immediatelyMilitary leave156% (that’s not a typo!) state-matched retirementTuition reimbursementEmployee assistance program79% employer paid health insurance plansDental and vision insurance plansEmployer-paid $20,000 life insurance policyPublic Service Loan Forgiveness Program (PLSF) through the Federal governmentWide variety and availability of career advancement as the largest and most diverse employer in the StateOpportunity to be part of meaningful work and make a difference through public serviceTraining and Development based on your career aspirationsFun, inviting teammatesA safe and secure environment At the State, we stand by our core values of treating others with dignity and respect, acting ethically in all situations, and creating an environment where our customer is our top priority. Apply to join our team today! Job location is the NE State Office Building, 301 Centennial Mall South Lincoln, NE Hours: 8am-5pm Mon-Fri Examples of Work This position will assist in delivering clear and compelling information to travelers and Nebraska tourism industry members, via email, social media, travel guides and VisitNebraska.com. This role will compose, edit, and keep current all VisitNebraska.com website content, which includes managing listings (for attractions, retail/restaurant, lodging facilities and events), itineraries, blogs, industry information and more. The Marketing Content Specialist will manage a monthly content calendar and develop content for social platforms, including Facebook and Instagram. Create and plan monthly e-newsletters that go out to travel consumers and the tourism industry. And assist in the creation of the annual travel guide. This staff member will balance a high level of writing, content creation and editing. Assisting with writing copy, articles, newsletters, blog content, press releases, marketing collateral, social posts, and other editorial features that showcase Nebraska; photography experience a plus. This person will support media relations efforts and assist the Director of Marketing and Communications in coordinating press trips, media interviews and publicity tracking. Other duties as assigned within the scope of the classification. Qualifications / Requirements REQUIREMENTS: Bachelor’s Degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least one year of experience in coordinating, planning, and managing public relations/publicity campaigns, mass media communication activities and/or public information programs. Required experience may substitute for the education on a year for year basis. OTHER: Regular and reliable attendance. Must possess a valid driver’s license. Knowledge, Skills and Abilities Knowledge of: the principles and practices of journalism; the principles and practices of public relations; the techniques of layout design; the principles and practices of electronic and social media communication; the principles and practices of visual reproduction such as photography, graphics, or printing; graphic design software; the techniques of online layout; website design and maintenance the English language including spelling, punctuation, sentence structure, word usage and grammar; the techniques, formats, and styles of public information dissemination; agency operations, rules, policies, and objectives; agency program legislation and goals; statewide and local media sources and operations including appropriate contact persons, possible costs, and publication/broadcast deadlines; reference sources including agency reference material and external information sources; the inter-relationships of agency public information functions/activities and state/local program activities; various art processes; magazine layout and camera-ready art; art tools and equipment. Ability to: communicate effectively in individual or group settings with news media representatives, governmental or program officials, agency staff, and the public, at levels understandable to each audience; apply the principles and practices of public relations/journalism to operation of a public information function; skillfully operate audio and/or visual equipment; operate electronic hardware and software appropriate for online information development and delivery, including audio and visual formats; write/edit copy to fit assigned space in a layout; compare finished product with established standards and/or original to identify errors; evaluate the public information potential of written, illustrative, and related material for a specific project assignment; develop the information dissemination approach most likely to reach the target audience; assess the impact and effectiveness of specific public information materials or activities in meeting the interests of the public or media and the needs of the agency; develop and apply agency policies and procedures for the public information function; assign and review the work of others; plan and organize the operations of a public information function; coordinate the various aspects of design from layout to design to paste-up. We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life. Your paycheck is just part of your total compensation. Check out all that the State of Nebraska has to offer! For more information on benefits currently offered to permanent teammates, please visit: http://statejobs.nebraska.gov/benefits.html|
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