|Job Category :||Content Writing|
|Company Name:||Thryv, Inc|
|Position Name:||Marketing Content Writer-Remote|
|Job Description :||Job Summary: The Content Writer is responsible for supporting the delivery of consistent messaging for a variety of communication platforms by researching and drafting thoughtful, concise, action-driven and/or inspiring content in support of one or more Thryv products and/or marketing strategies. Duties and Responsibilities: Produces on-going, external-facing content by researching, verifying facts, identifying trends, and conducting interviews of customers, industry experts, product specialists, and resident Thryv gurus. Collaborates with others across marketing and product teams to ensure consistency in message, writing style, brand voice, and tone across all communications channels. Stays up-to-date on industry activity to provide story-line pitches and content-driven project ideas to help build and contribute to a robust content strategy. Identifies trends, statistics, and relevant strategies within the industry conveying complex or technical ideas in common, understandable language that embodies the Thryv voice and champions small businesses. May act as subject matter expert of Thryv’s platform and features. Knowledge, Skills, and Abilities: Industry knowledge with an understanding of AP style standards with the ability to write clear, compelling, concise, and grammatically correct copy. Knowledge of and ability to utilize industry related tools (Basic HTML/CSS, WordPress, Google and/or Adobe analytics, Adobe Creative Cloud, etc.). Ability to identify trends, concepts, and significant statistical information to boost effectiveness of content and propel Thryv’s thought leadership position. Ability to become an expert on Thryv products and related marketing strategies. Strong communication skills with the ability to effectively tailor to various target markets and demographics. Time management and organization skills with the ability to balance multiple priorities with competing deadlines. Highly creative with the ability to take ownership of writing projects with an eye from brand and design. Qualifications: Bachelor’s degree or equivalent experience, required. 2+ years of experience in digital marketing, marketing content development, blog writing, proofreading, editing, and/or journalism experience, required. SaaS or B2B content marketing experience, preferred. 4+ years of related experience, preferred. Company Qualifications: Must be 18 years of age or older. Must successfully complete pre-employment screening process, as required. Must successfully complete any required training or orientation courses, as needed.|
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