|Job Category :||Content Writing|
|Position Name:||Marketing Content Writer – SEO|
|Location :||400 1st Ave N, Minneapolis, MN 55401|
|Job Description :||Calabrio’s Digital Marketing team is looking for a talented SEO Copywriter to help take our global website communications to the next level. The SEO Content Writer will focus on creating high-quality content to support the Digital Marketing team’s goal of creating a ‘best in class’ website that is optimized for SEO. To thrive in this role, you must have an eye for detail and an interest in figuring out what it takes to write engaging, keyword-focused articles while working for a fast-growing technology company that’s been named the Best Place to Work eight times! What You’ll Be Doing Write educational blog posts that help Calabrio establish domain authority and rank higher in search engines Update existing website content to rank higher in search engine results Improve the tone, structure, and user experience of existing website content Conduct SEO research to identify keywords with potential for Calabrio, and use that to brainstorm writing ideas Partner with leaders in Digital Marketing and Corporate Communications to align on messaging and develop or improve SEO content as needed Proofread marketing content for grammar, punctuation, and tone Stay current with industry trends and algorithm updates to ensure Calabrio is following SEO best practices Requirements Must Haves Bachelor’s degree in progress or completed, or completed Associate’s Degree Marketing, Communications, or Journalism degree programs are ideal Engagement in the Marketing, Communications, and/or Journalism domains, as demonstrated through contributions to blogs, newsletters, and/or other media sources 1-2 years of B2B Marketing professional experience and/or internship(s) Conversant with search engine optimization (SEO) and demand generation principles Strong attention to detail and proofreading and grammar skills, with knowledge of AP Style Excellent written communication skills and the ability to write with a friendly, helpful tone Nice to Haves: Experience with WordPress, Pardot and Salesforce experience (or similar website, marketing automation and CRM platforms) Experience with search engine tools such as Google Analytics/Ads Moz, SEMrush, Spyfu, Conductor, etc. Benefits Calabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent What we value most…workplace diversity and ensuring an environment of mutual respect. We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and creative. We’ve built a company culture where you’ll feel motivated and truly excited to come to work. Calabrio is driven by the diversity of our talented team members who come from a wide variety of backgrounds and lifestyles. As an equal opportunity employer, we always consider and embrace ALL individuals including what makes them unique. We believe our team members should be happy and healthy, with peace of mind and a sense of accomplishment. About Calabrio: Calabrio has joined forces with some of the best minds and most progressive concepts on enriching human interactions through our customer experience intelligence platform. For you, that means working on high-performing innovative teams that combine their incredible ideas in one incredible company. Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements). Awards & Accolades: Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. We’ve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary. Thanks to the hard work and dedication of every Calabrio team member, we have been recognized by the Star Tribune Top Workplace for 8 years in a row, #20 on the 2020 Fast 50 list, named one of BC’s Top Employers for 2021 and recognized as a top 50 fast-growth company by Minneapolis/St Paul Business Journal. Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate. We celebrate the >40 nationalities of team members that contribute to our success.|
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