|Job Category :||Content Writing|
|Company Name:||Ascend Learning|
|Position Name:||Senior Content Marketing Manager|
|Location :||New Hampshire|
|Job Description :||Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives. Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principal realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K. Jones & Bartlett Learning, an Ascend Learning brand, supports educators with trusted content and teaching solutions and inspires students and professionals in reaching their career goals. This position will support the Jones & Bartlett Learning brand, in addition to its Public Safety Group, CDX Automotive, and other market-leading product lines. Position Summary: Senior Content Marketing Manager In this role, you will lead the strategy, creation, amplification, and measurement of our content and social marketing programs. You will work collaboratively with marketing and design team members to develop product and theme-based content, implement cross-channel campaigns, and help meet revenue and lead generation goals. You’ll work within a mission-focused team, passionate about being the market leader in public safety and skilled trades education and servicing our customers to drive their success. And you’ll be encouraged to share your expertise as a content marketer with your direct report and other colleagues to help improve the quality of our communications wherever possible. Our office is Burlington, MA and this is a hybrid position (remote + in-person). Responsibilities: Develop content and strategies that integrate SEO best practices and drive blog performance, social engagement, and ultimately, customers Attract, nurture, and retain customers with informative content developed in collaboration with internal and external SMEs Manage social media and content calendars, including a mix of short and long form content that builds product awareness and thought leadership for our brands Oversee all aspects of social marketing, from posting and boosting to monitoring and reporting Manage weekly and monthly analytics for blogs and social media Manage direct report(s) to delegate projects and responsibilities to optimize your collective performance Experience & Education: 8+ years of social and content marketing experience, including a range of content formats and mediums Experience managing social ads, budgets, and monitoring tools strongly preferred Experience managing direct reports strongly preferred Bachelor’s degree required Skills & Abilities: Strong and prolific writing skills. Must be able to identify customer needs and create impactful content to address these needs Strong analytical skills. Must be able to experiment and measure results to improve performance and demonstrate success Must be able to succeed in a fast-paced environment, prioritize projects, and handle multiple tasks simultaneously Candidates should be aware that Ascend Learning currently maintains a policy requiring all employees to be fully vaccinated. Newly hired employees must be fully vaccinated by their start date. Ascend Learning is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the Company to do so as provided under federal, state, and local law. Exceptions to the vaccine requirement may apply for employees living or working in Montana. Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire. #LI-KH1|
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