|Job Category :||Content Writing|
|Company Name:||Insurance Technologies|
|Position Name:||Senior Content Marketing Specialist|
|Location :||Dallas, TX|
|Job Description :||About UsInsurance Technologies is a leading provider of innovative SaaS Insurance Sales Automation Software serving carriers, brokers, and consumers in the InsurTech industry. Our customers are amongst the largest Life and Annuity carriers and distributors in North America. Our innovative highly configurable platform is experiencing explosive market adoption and we are seeking people to join and further our entrepreneurial, collaborative, and customer focus culture.Position SummaryIf you are passionate about content marketing and want to make an impact on a great company, this is the job opportunity for you! Insurance Technologies is looking for a Senior Content Marketing Specialist to join its growing marketing team and develop and implement content marketing campaigns. In this role, you will be responsible for creating compelling, dynamic content that elevates our brand narrative and delivers on our business objectives.You will collaborate with internal teams to plan, design, and deliver content. Duties of the Senior Content Marketing Specialist include creating impactful content of all types, working cross-functionally in the planning and delivery of content, and determining what works and replicating high-functioning content. The position requires attention to detail, execution of a process that produces high-performing content that meets objectives, and an ability to run multiple projects simultaneously.Primary Responsibilities Include: Assist in developing and executing a comprehensive content strategy to amplify our brand and advance our business objectives.Ideate, research and create impactful content – in the form of articles, ebooks, whitepapers, website content, blog posts, infographics, multimedia presentations, and guides – that resonates with our audience, promotes our thought leadership, attracts clients, and accelerates pipeline.Develop and execute a detailed, consistent content calendar, publishing content across organic and paid channels in a timely fashion.Collaborate with Demand Generation, Sales, Sales Development, Product, Relationship Management, Events, and Creative to deliver content that supports the go-to-market strategy.Collaborate with subject matter experts and the Executive Leadership Team on content for thought leadership.Collaborate with SEO/SEM partners to ensure website content meets search goals, is optimized for search results, and contributes to organic traffic.Review and analyze content performance. Share monthly reports on performance of content across channels. Use the insights from data collected in content planning and development and make recommendations to improve content performance.Manage multiple concurrent projects with fast-moving schedules and multiple stakeholders.Ensures consistency in brand, message and tone standards through company communications.Grow our presence on social media with smart, engaging content that creates a conversation with our community.Experience Required: 3+ years of content marketing experience. Preferably with B2B software/SaaS products and services.Strong writing and research skills.Proven success in creating, optimizing and repurposing content that supports the entire marketing and sales funnels and achieves measurable impact on revenue with excellent storytelling and editing/proofreading skills.Knowledge of SEO best practices.Ability to collaborate with a team remotely.You may be a good fit, if…You are curious, inquisitive, and detail oriented and an expert in grammar, spelling, and punctuation.You have strong empathy for clients and colleagues and ability to work cross-functionally across levels of seniority.You can manage multiple projects at the same time.You like to craft content that tells a story and resonates with the audience.You may be a great fit, if…You are results oriented. You don’t just care about what you write. You care about how it performs.You have meticulous project management skills and ability to meet tight deadlines.You are passionate about the role content plays in the client journey.You are fiercely committed to growth and excellence.Travel Expectations: This role does not require travel.Physical Demands: This position requires occasional sitting. This position must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.Employment Benefits Package Includes: Competitive employer paid medical, dental, vision, life insurance, short‐term disability, long‐term disability insurance and parking.Pre‐tax savings programs: 401k with employer match and flexible spending accounts.Flexible PTO.Corporate Gym.This job description in no way states or implies that these are the only duties to be performed by the employee incumbent in this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested.A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee must possess the skills, aptitudes and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills or abilities.This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.Job Type: Full-timePay: $50,000.00 – $65,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programFlexible spending accountHealth insuranceLife insurancePaid time offParental leaveReferral programRetirement planVision insuranceSchedule:8 hour shiftMonday to FridayEducation:Bachelor’s (Preferred)Experience:working remotely: 1 year (Preferred)Content marketing: 3 years (Required)SEO writing: 1 year (Required)Work Location: Multiple Locations|
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