Job Opening for Senior Copywriter in OurFamilyWizard (Minneapolis, MN 55413)

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Job Category : Content Writing
Company Name: OurFamilyWizard
Position Name: Senior Copywriter
Location : Minneapolis, MN 55413
Job Description : OurFamilyWizard is a SaaS technology platform that enables families to co-parent seamlessly across households. As the world’s most trusted co-parenting application, nearly one million parents and practitioners have leveraged OFW to more effectively organize and communicate amongst each other. With our recent private investment round from Spectrum Equity, we’re now in the same neighborhood as Grubhub, Ancestry.com, and Headspace, and are ready to accelerate our growth to the next level by reaching the millions of parents and professionals who can benefit from OurFamilyWizard. We’re looking for a Senior Copywriter to own our brand voice and work with the team to bring it to life across web, app, marketing collateral, email, knowledge center, and social copy. In close collaboration with the Content Marketing Manager, you will further our marketing-leading position by rewriting our website, reviving our inbound strategy, and establishing a cadence for publishing exceptional content across all our channels. From compelling video ad scripts and landing pages, to sales brochures and carefully researched articles that translate legalese into layman’s terms, you’re eager to help this mission-driven brand find (and use) its voice. What you will accomplish: Develop, write and thoroughly proof marketing copy for the company website, landing pages, blog articles, nurture emails, ads, printed sales collateral, and beyond. Regularly curate content to refresh/ rewrite/ repurpose existing content to achieve marketing objectives and improve SEO, with a focus on long-form blog articles. Conduct in-depth research in the family law space and work closely with content advisors to ensure accuracy and readability for our audience. Conduct occasional customer interviews to produce case studies and white papers. Ensure content aligns with the strategy and is consistent with style guidelines as well as brand voice and tone. Apply conversion marketing best practices as well as a meticulous eye for detail to all projects. Provide UI copywriting and copyediting for in-app experiences. Participate in the content creation and optimization processes in collaboration with marketing team members. Manage multiple projects simultaneously, communicate closely with internal stakeholders, and work in an agile environment. Who you are: A total team player who doesn’t believe in “copy first, then design” because you know that the best work happens when the two crafts synchronize A passionate wordsmith who is both skilled at balancing rigorous research with a features-style voice that sets your work apart from the hum-drum crowd Eager to step up to the plate and set the standard for how our brand walks and talks across the page, and will support other departments in maintaining that consistency as well What you bring: 4+ years of copywriting experience, ideally with an emphasis on digital formats Experienced working with CMS platforms such as WordPress or Drupal (Bonus points) Familiarity with evolving SEO best practices (Bonus points) Familiarity with or interest in family law and the challenges faced by families living separately Why Join? Great mission. Creating a safe and productive environment for families to co-exist is extremely important for us; we’ve been doing it for 20 years and are deeply motivated by adding value to the lives of parents, children, and practitioners. Growing team. While we’ve been around for a while, we continue to evolve and innovate. That’s what keeps us going! You’ll have an opportunity to contribute meaningfully to our organization as we hit our second stride. Amazing Culture. OurFamilyWizard has a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together, we aim to be smart, humble, hardworking and, above all, collaborative. Here’s a list of our key benefits: Full Medical & Dental: OFW Pays 100% of the premium for employee AND additional family members 401k: Up to a 4% match with immediate vesting 12 weeks paid leave for all new parents Learning & Development stipend for employees Full access to Udemy online learning courses Supportive and flexible working environment Come As You are! OurFamilyWizard provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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