|Job Category :||Content Writing|
|Company Name:||Digitas Health|
|Position Name:||Senior Manager, Content Strategy|
|Location :||100 E Penn Sq, Philadelphia, PA 19107|
|Job Description :||Company Description Digitas Health is the agency of now: the first global connected-health agency, bringing urgency to the abundant opportunity contained in today’s fluid and complex healthcare environment. Digitas Health brings together people who are driven to do great things with healthcare brands, who are frustrated by the status quo, and who are seeking new and better ways to engage with their customers. The agency’s contemporary and bold approach provides a practical path to transformative life-changing work and proven business growth. Job Description If you believe engaging audiences to take control of their health is about driving behavior through technology and innovation, and that helping people have the right conversations leads to them receiving better healthcare and better health outcomes… let’s talk! Digitas Health is seeking a Senior Manager, Content Strategy. The ideal candidate has demonstrable experience in defining research-based content needs that bridge the gap between consumer needs and business goals. They are adept at leading the development and execution of a holistic content strategy across channels (paid, owned, and earned). The ideal candidate has a proven track record that enables them to confidently work hand-in-hand with cross-functional teams (creative, account, analytics, planning) to deliver executable strategies and innovative approaches to reach business goals and redefine patient/HCP experiences. We encourage you to apply if you thrive on:Leading end-to-end content strategy development, building and optimizing multi-channel initiativesCrystalizing compelling data and synthesizing research observations into actionable insights for the creative and client teams to execute againstIdentifying new trends and preparing technical guidance/governance to spark new programs, innovative content development, and support client teams in evolving their marketing efforts for organic growthDesigning marketing strategy with a knowledge of digital platforms and ecosystems, including a focused knowledge around social media platformsBeing the most socially and digitally savvy person in your networkStructuring engagements around live events and operating in high-pressure, fast-paced environmentsDelivering a consistent and cohesive customer experiencePresenting, designing or facilitating technical workshopsWriting, presenting, and publishing work (Powerpoint skills highly encouraged)Supporting the development of new talent Qualifications Minimum Requirements:Minimum 6 – 8 years of content strategy experience including digital and social mediaMinimum 2 – 3 years management experienceBA or BS required (MA/MS a plus)Agency experience and expertise across planning/strategy, writing/design, analytics, or technology (oncology experience is a plus)Expert level attention to detailExpert level diplomacy and professionalism with heightened common senseExcellent client service, relationship management and executive presentation skillsHighly organized and detail-oriented operational managerCreative mindset with strong knowledge of current social web and content development and emerging trendsStrong leadership and talent management skills; experience successfully leading and developing a strong and growing department or division Additional Information All your information will be kept confidential according to EEO guidelines.|
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