|Job Category :||Content Writing|
|Position Name:||Web Content Specialist|
|Location :||7300 W 110th St, Overland Park, KS 66210|
|Job Description :||Walsworth Web Content SpecialistThe Web Content Specialist will be responsible for writing and editing engaging content for Walsworth websites, which include walsworthyearbooks.com, yearbookhelp.com and walsworth.com. The Specialist will work with other writers, editors and designers within the Marketing Department to develop online and offline content. They will also work on the creation and execution of the departments marketing automation campaigns using the company’s CRM system. The Web Content Specialist will support the marketing team in:Planning, interviewing, writing and editing for blog content and other marketing projectsUsing WordPress CMS to post web updatesEnsuring the optimization of online copy by focusing on consistency in style and tone, as well as alignment with company-wide brand and messagingCreating content for numerous larger projects, which specifically includes the creation of landing pages and content for the departments marketing automation campaigns and lead generation effortsContributing to the creative development and implementation of a variety of marketing projectsAssisting with weekly reporting for major initiativesMaintaining online galleries with the most up-to-date contentGenerating content ideas and suggestions befitting their own role, as well as the department as a wholeMonitoring industry trends and finding practical applications for the company, as well as monitoring competitor contentEssential QualificationsApplicants must have a bachelor’s degree; a degree in journalism, English, mass communications or marketing is preferredOne to two years of equivalent related experienceMust be detail oriented and a multitaskerAP Style, Yearbook, WordPress &/or Salesforce/Pardot knowledge a plusApplicants must have a bachelors degree; a degree in journalism, English, mass communications or marketing is preferredOne to two years of equivalent related experienceMust be detail oriented and a multitaskerAP Style, Yearbook, WordPress &/or Salesforce/Pardot knowledge a plusLocation: 7300 W 110th St STE 600, Overland Park, KS 66210*** Preference will be given to candidates who apply via the Walsworth careers page: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=69733&clientkey=CE8572F30BA8C10301925ED7102C1BB5 ***Location: 7300 W 110th St STE 600, Overland Park, KS 66210Job Type: Full-timeEducation:Bachelor’s (Required)Experience:web content management: 1 year (Required)AP writing: 1 year (Required)|
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